8:00 am
DAY TWO REGISTRATION & NETWORKING BREAKFAST: BUILD COMMUNITY CONTACTS
8:50 am
DAY TWO OPENING REMARKS FROM THE CHAIRPERSON
9:00 am
KEYNOTE PRESENTATION: DIGITAL RISK, DIGITAL REWARD
Scaling Innovation While Mitigating Risk
9:30 am
INDUSTRY EXPERT PRESENTATION: SOCIAL, SEARCH & INFLUENCE CONVERGENCE
Leveraging Cross-Channel Synergy for Exponential Reach
10:00 am
PANEL DISCUSSION: MEDIA IN FLUX
Navigating the Rapidly Shifting Landscape of Paid, Owned, and Earned Channels
10:45 am
REFRESHMENTS BREAK & EXHIBITOR LOUNGE:ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
11:15 am
ROUNDTABLE DISCUSSIONS (45 mins)
Break into smaller groups of approximately 10 industry peers to work through a series of questions and challenges to share knowledge on a particular topic that is most critical to your role and business.
12:00 pm
INDUSTRY EXPERT PRESENTATION: AI & BRAND GOVERNANCE
TRACK 1: MANAGING CHANGE & RISK
Safeguarding Trust While Deploying Generative Content at Scale
12:00 pm
INDUSTRY EXPERT PRESENTATION: AI-POWERED ANALYTICS
TRACK 2: BUILDING CAPABILITIES
Elevating Campaign Performance and Personalization with Advanced Analytics
12:00 pm
INDUSTRY EXPERT PRESENTATION: AI AGENTS FOR GROWTH
TRACK 3: DATA & AI ENABLED GO-TO-MARKET
Automating Campaign Planning, Budget Allocation, and ROI Optimization
12:30 pm
CASE STUDY: AI-DRIVEN CHANGE MANAGEMENT
TRACK 1: MANAGING CHANGE & RISK
Driving Your Organization Towards Rapid and Responsible Exploration of AI Capabilities
12:30 pm
CASE STUDY: COMPLIANT MEDIA ORCHESTRATION
TRACK 2: BUILDING CAPABILITIES
Optimizing Audience Definition, Planning, and Spend Without Regulatory Risk
12:30 pm
CASE STUDY: SMB CONQUEST STRATEGY
TRACK 3: DATA & AI ENABLED GO-TO-MARKET
B2B Playbooks for Reaching and Winning Over Small Businesses
1:00 pm
NETWORKING LUNCH & EXHIBITOR LOUNGE VISITS
2:00 pm
INDUSTRY EXPERT PRESENTATION: AI-ENHANCED ENGAGEMENT
Scaling Personalization with Intelligent Digital Experiences
2:30 pm
CASE STUDY: GENERATIONAL SHIFT PLAYBOOK
TRACK 1: MANAGING CHANGE & RISK
Engaging Emerging Talent and Next-Gen Customers with Adaptive Messaging
2:30 pm
CASE STUDY: AUTOMATION POWERHOUSE
TRACK 2: BUILDING CAPABILITIES
Eliminating Repetitive Tasks to Free Teams for High-Impact Creativity
2:30 pm
CASE STUDY: INTELLIGENT CONTENT ENGINE
TRACK 3: DATA & AI ENABLED GO-TO-MARKET
Data-Driven Creation and Distribution for Maximum Relevance
3:00 pm
PANEL DISCUSSION: RISK-REWARD CREATIVE FRAMEWORK
TRACK 1: MANAGING CHANGE & RISK
Balancing Bold Storytelling with Compliance in Financial Marketing
3:00 pm
PANEL DISCUSSION: MARKETING IMPACT MEASUREMENT
TRACK 2: BUILDING CAPABILITIES
Linking Attribution, ROI, and Zero-Party Data to Clear Business Outcomes
3:00 pm
PANEL DISCUSSION: DATA-DRIVEN DEMAND GENERATION
TRACK 3: DATA & AI ENABLED GO-TO-MARKET
Optimizing Engagement, Lead Nurturing, and Pipeline Growth
3:45 pm
REFRESHMENTS BREAK & EXHIBITOR LOUNGE:ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
4:00 pm
INDUSTRY EXPERT PRESENTATION: CUSTOMER TRUST DIVIDEND
Earning Loyalty Through Transparency, Security, and Purpose-Driven Branding
4:30 pm
KEYNOTE FIRESIDE CHAT: TALENT & TECH FUSION
Upskilling Teams for AI, Analytics, and the Next Wave of Martech Innovation
5:00 pm