Adopt cutting edge tactics from leading innovators to differentiate your financial brand. Stay ahead of the curve with crucial insights to:
Your one-stop event for digitally-focused financial services marketers – register now!
Joe Pulizzi is the founder of the Content Marketing Institute (CMI), the leading educational organization for content marketing, which hosts the largest physical content marketing event, Content Marketing World. In 2014, Joe was honored with the John Caldwell Lifetime Achievement Award from the Content Council.
Joe is a highly sought after public speaker and a 5x author, including Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
After selling CMI in 2016, Joe spends his time with his wife and two teenage boys and actively fundraises for the Orange Effect Foundation, which he and his wife founded in 2014 to help children with speech disorders pay for therapy.
Joe loves the color orange and the city of Cleveland, where he’s an active ambassador to the city and a long-time season ticket holder of the Cleveland Browns. You can find Joe on Twitter @JoePulizzi.
Kathleen Fetters has been a digital marketer for 20 years working at Fortune 500 companies such as Hewlett Packard, Sun Microsystems, and ThermoFisher Scientific. From day one, she has been on the ground floor launching new global digital marketing efforts for these brands. Taking her previous experience as the Chief Listening Officer at HP, Kathleen has been charged with developing and managing the first social listening and digital relationship building programs at First Republic Bank. In this role, Kathleen is analyzing and establishing the brand’s social engagement impact with key audience and developing client and industry insights to influence strategic data driven decisions and identifying digital relationship building opportunities across the business.
As Marketing Services Program Manager for BNY Mellon Corporate Marketing, Donna manages multi-faceted marketing and communications programs for enterprise-wide initiatives to promote the brand and enhance client engagement, including BNY Mellon’s ARVR app, Experience BNY Mellon.
Joining BNY Mellon in 2011, Donna brought to her role extensive experience from over 20 years in financial services marketing having managed branding and client communications for institutional banking and transaction services businesses at Citi and JP Morgan Chase such as:
Marissa Pick is the director of social media at the CFA Institute where she oversees efforts to reach journalists, legislators, policymakers, and investment professionals who play essential roles in shaping the direction of the financial services industry. Marissa oversees the global social media campaigns and leads a global team with staff in New York, London, and Hong Kong. Prior to joining the CFA Institute Marissa was the social media director at Euromoney Institutional Investor. Marissa holds an M.P.P. from Fairleigh Dickinson University, where she graduated Pi Alpha Alpha Honor Society. She received her B.A. in American Studies from Brandeis University where she was starter on the Brandeis University softball team. Follow Marissa on Twitter @MarissaPick, and visit her blog at marissapick.com.
