Agenda
PLEASE NOTE ALL TIMES ARE EST (-4:00 GMT)
7:30 am
7:30 am
REGISTRATION & NETWORKING BREAKFAST: BUILD COMMUNITY CONTACTS
8:30 am
8:30 am
WELCOME FROM THE EVENT DIRECTOR
8:40 am
8:40 am
OPENING REMARKS FROM THE CHAIRPERSON
9:00 am
9:00 am
KEYNOTE PRESENTATION: MARKETING TRANSFORMATION
Unlocking the Value of Marketing to Drive Customer Experience and Growth Through Structural Transformation
9:30 am
9:30 am
KEYNOTE PANEL DISCUSSION: MULTI-CHANNEL MARKETING ATTRIBUTION STRATEGIES
Enabling Your Business to Make Better Connections Between Marketing Tactics and ROI
10:10 am
10:10 am
INDUSTRY EXPERT PRESENTATION: AI-POWERED ADVANCED ANALYTICS
Deciphering Multi-Touch Attribution Complexities and Predicting Future Marketing Outcomes Through Analytics-Driven Optimization
10:40 am
10:40 am
SPEED NETWORKING
10:50 am
10:50 am
REFRESHMENTS BREAK & EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
11:30 am
CASE STUDY: ENABLING PERSONALIZATION
Enhancing Customer Experience Through a Robust Personalization Strategy
11:30 am
11:30 am
TRACK C: INTERACTIVE SESSIONSWORKSHOP 1: AGILE MARKETING STRATEGY
Enabling Capacity Scaling Through an Agile Marketing Setup
12:00 pm
INDUSTRY EXPERT PRESENTATION: MARKETING TECHNOLOGY ECOSYSTEM
Orchestrating Profitable Digitally Enabled Growth Across Functions
12:30 pm
CASE STUDY: AUTOMATION AS A GROWTH DRIVER
Delivering Immediate Business Value by Enabling Sales and Business Development with Marketing Automation
12:30 pm
12:30 pm
TRACK C: INTERACTIVE SESSIONSWOKRSHOP 2: MARTECH STACK MATURITY AND OPTIMIZATION
Moving Your Organization to the Next Step of Your Martech Maturity to Optimize Value
1:00 pm
1:00 pm
NETWORKING LUNCH & EXHIBITOR LOUNGE VISITS
2:00 pm
PANEL DISCUSSION: REPLACING THIRD-PARTY COOKIES
Setting Up for Hyper-Personalization Following the Age of Third-Party Data
2:00 pm
2:00 pm
TRACK C: INTERACTIVE SESSIONSWORKSHOP 3: HOLISTIC CUSTOMER EXPERIENCE SKILLSET
Unleashing the Power of Design Thinking and Data to Support Marketing Innovation
2:45 pm
INDUSTRY EXPERT PRESENTATION: A MODERN APPROACH TO CUSTOMER JOURNEY ORCHESTRATION
Using AI to Improve Customer Experience and Customer Journey Orchestration
3:15 pm
3:15 pm
REFRESHMENTS BREAK & EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
3:45 pm
3:45 pm
INDUSTRY VERTICAL BREAKOUT DISCUSSIONS
4:35 pm
4:35 pm
INDUSTRY EXPERT PRESENTATION: WHERE MARTECH MEETS CX AND COMPLIANCE
Deliver Highly Personalized and Compliant Customer Experience with Zero-Party Data
5:05 pm
5:05 pm
AFTERNOON KEYNOTE PRESENTATION: DEMOCRATIZING CREATIVITY
Optimizing the Role of Generative and Assistive AI In the Creative Process
5:35 pm
5:35 pm
END OF DAY ONE SUMMARY & CLOSING REMARKS
5:45 pm
5:45 pm
EVENING RECEPTION: ENJOY GREAT CONVERSATION, MUSIC & NETWORKING
