Agenda
7:30 am
7:30 am
Registration and Breakfast
- Start your day off right and make connections with digital marketing leaders.
- Interact with your peers, discuss best practices and share innovative strategies.
- Gather essential content and get exclusive offers at exhibit booths.
8:20 am
8:20 am
Opening Comments from your Host
Gain insight into today’s sessions so you can get the most out of your conference experience and maximize your value.
8:30 am
8:30 am
OPENING KEYNOTE: FUTURE-PROOF YOUR DIGITAL MARKETING
Develop Strategies that can Adapt to the Ever-Changing Marketing Landscape
The acceleration of digital marketing trends and technologies has brands reevaluating their Increase sales with both your existing and new customers by tactically prioritizing growth in 2023 and beyond. Implement best practices to:
- Build meaningful customer relationships based on trust
- Adopt privacy-forward technology to deliver reach, measurement and campaign optimization across audiences without the reliance of cookies
- Identify which customers are primed for conversion and which are better suited for lead nurture campaigns
Build a powerful marketing funnel with high-quality prospects.
9:00 am
9:00 am
EXCLUSIVE CMO PANEL: OPTIMIZE YOUR MARKETING STRATEGY
How to Drive Revenue By Increasing Sales Through Marketing Activities
- Build compelling structure to new ways of messaging such as mobile platforms, video and social media
- Set up key indicators for company’s growth ranging from creative influence to business strategy
- Close gaps in the conversion funnel
9:30 am
9:30 am
PANEL: TURN CLICKS INTO CASH
How the Creator Economy is Causing Disruption to Traditionally Branded Content Ads
Monetization of digital content has turbocharged ever since the pandemic. Big brands are now leveraging social commerce and subscription platforms. Earn a bigger slice of the overall revenue pie by generating sales directly from your posts. Take a deep dive into:
- How performance driven content fuels three times the conversion
- How the creator economy now mirrors the global economy
- How the provision of capital investment for up-and-coming creators benefits digital marketing
Embrace the transformation of the self-monetization boom.
10:00 am
10:00 am
CONTENT MARKETINGINDUSTRY EXPERT A: WEB CONTENT MANAGEMENT
Harness Technology Enabled Communication to Drive Conversions
The right use of incrementalism and effective content technology is crucial to execute web projects with strong ROI. Maximize your company’s success with a streamlined web content management system (WCMS). Perfect your content management strategies to:
- Leverage multi-channel distribution with content management software
- Measure your KPIs straight from a dashboard
- Simplify collaboration and team building efforts
Boost your digital presence with the right use of a WCMS.
10:00 am
10:00 am
DIGITAL EXPERIENCE OPTIMIZATIONINDUSTRY EXPERT B: INFLUENCER MARKETING
How Influencers can Expand your Reach and Enhance your Brand Discovery
- Build brand trust through influencer reach and traction
- Nurture your influencer relationships to help cultivate strong connections between customers and your brand
- Boost engagement and reap the returns on your marketing investment
10:30 am
10:30 am
Morning Break
- Engage with conference speakers and fellow attendees.
- Secure new business contacts and discuss crucial developments in FinServ marketing.
- Experience live demos and test drive new technology.
11:00 am
11:00 am
CONTENT MARKETINGCASE STUDY A: WEB CONTENT STRATEGY
Transform and Control your Web Content to Increase Traffic
As businesses embrace digitalization, it is important to allow your users to collaborate in the creation, editing and production of digital content. Scale up your business and present content in unique and interesting ways. Develop an action plan to:
- Embed customization options to match your preferences
- Draft website content and schedule it for posting with no worry of losing it
- Easily configure and update your content with innovative tools to increase your chances of success
Customize your website to meet your precise business needs.
11:00 am
11:00 am
DIGITAL EXPERIENCE OPTIMIZATIONCASE STUDY B: ENTERPRISE PERSONALIZATION AT SCALE
Gain a Full Command-Center View of Everything you Need to Better Understand your Customers
The shift to digital channels due to the pandemic has no doubt been widespread. Now the expectation is higher than ever for brands to deliver a personalized experience. Exceed your customers’ expectations by accelerating your data management efforts. Walk away with a roadmap to:
- Develop the technical capabilities needed to power personalization
- Craft experiences that speak to your customers as individuals in order to build lasting relationships
- Increase repeat purchases with advanced personalization
Reap the benefits of personalization to increase ROI and improve conversions.
11:30 am
11:30 am
SEO MARKETINGINDUSTRY EXPERT: SUPERCHARGE SEO TO EXPEDIATE E-COMMERCE BANKING
Boost your Organic Ranking to Garner Visibility Online
Organic visibility that leads to increased website traffic is a monumental benefit of SEO. Strategize your SEO practices to ensure your web pages reach a relevant audience via pertinent search queries. Leave with actionable insights to:
- Incorporate SEO into your digital marketing strategy for remarkable long-term results
- Deliver significant business impact and revenue generation
- Enjoy 24/7 promotion and strengthen your brand awareness
Boost your web traffic with a high-quality SEO strategy for an impressive ROI.
12:00 pm
12:00 pm
SOCIAL MEDIA STRATEGYPANEL: MEDIA, METRICS & MEASUREMENT
How to Scale Social Media Culture to Hyper Target your Audience
Build a strong presence on social media to help engage your fragmented audiences. Increase profits by planning, implementing and monitoring your social media strategies. Create a blueprint to:
- Provide more services to customers without straining human resources
- Establish quantitative, comparative and competitive measurement processes
- Gain full control of your reach, relevance and engagement
Benchmark your social media performance against leaders in your industry.
12:00 pm
12:00 pm
SEO MARKETINGINDUSTRY EXPERT: LEVEL UP YOUR SEO GAME
How to Focus on Comprehensive “Long Reads” and Engage Customers
The prime motivator for your search engine ranking is your authoritative content and quality. It is critical to understand how your website ranks for keywords that are important to your business. Generate more leads and sales by improving your search engine ranking. Source proven insights to:
- Streamline the setup of your pages on social sites and platforms
- Enhance your strategic keyword placement
- Leverage schema markup to help search engines understand your website’s information more effectively
Elevate your SEO to drive impactful business results.
12:30 pm
12:30 pm
Networking Lunch
- Expand your network and make connections that last beyond the conference.
- Visit the exhibitor hall and pose your toughest questions to leading solution providers.
- Enjoy great food and service while engaging with your digital marketing colleagues.
1:45 pm
1:45 pm
2:15 pm
2:15 pm
MARKETING ON A DIGITAL PLATFORMFIRESIDE CHAT: THE FUTURE IS DIGITAL
Why Customer-Centric Digital Transformation Begins Within
Over 30% of financial services customers say they’re likely to recommend a brand because of the transformation efforts its undertaking. Drive bottom-line results and hit key performance indicators by unlocking what matters most to your customers. Gain practical tips on:
- The necessary steps to create your own digital transformation blueprint
- Strategies to utilize your data to build personalized experiences for your customers
- Top benchmarks and KPIs to measure how you stack up against your competitors
Align your brand strategy to the operations of your business.
2:15 pm
2:15 pm
BANKING WITH PURPOSECASE STUDY: MONETIZE AND CONVERT
Embrace Technology and Innovation to Stay on the Cutting Edge of Financial Marketing
Banks now have the power to shape and elevate our global economy like never before. Remodel your customer-centric business into a financially inclusive one. Achieve this by transforming your data into insights and your insights into the right actions. Create a blueprint to:
- Drive higher purpose and profitability through innovation
- Proactively address individual customer needs with data insights
- Allow customers to easily access their money and help them multiply it
Balance your core banking functions with emerging concerns, like financial equity and inclusivity.
2:45 pm
2:45 pm
PANEL A: THE DATA REVOLUTION
Utilize Data-Driven Marketing to Inform your Decision Making and Gain a Competitive Advantage
- How to base your marketing automation strategy on data
- How to employ marketing automation tools to analyze data
- How to measure the right results
2:45 pm
2:45 pm
BANKING WITH PURPOSEPANEL B: CAPITALIZATION THROUGH DIGITAL TACTICS
Leverage Social Media E-Commerce Solutions for a Holistic Digital Strategy
Utilize your social media profile as a storytelling channel to further your brand’s authentic narrative. Convert your online audience into customers by using your socials as revenue drivers. Develop a roadmap to:
- Accelerate your marketing efforts with innovative social media tools
- Employ features unique to social media that allow you to scale your digital marketing approach
- Increase sales conversions, average number of purchases and revenue from your online page, all in one place
Identify social media trends and capitalize on what’s new in the market.
3:15 pm
3:15 pm
3:45 pm
3:45 pm
Afternoon Break
- Engage with conference speakers and fellow attendees.
- Secure new business contacts and discuss crucial developments in FinServ marketing.
- Experience live demos and test drive new technology.
4:15 pm
CASE STUDY A: YOUR BUSINESS GROWTH ON AUTOPILOT
Adopt a B2B Marketing Automation Platform to Scale your Organization
An organization simply cannot expand without marketing automation. A sound strategy and software go hand in hand to ensure quick and effective growth. Reduce staffing costs and execute an aggressive marketing plan with the right system. Perfect your process by:
- Running strategic cross-sell and up-sell promotions
- Leveraging data insights to target the right prospects with your promotions, ultimately driving more revenue
- Qualifying your leads before delivering them to sales
Improve your business reporting with a B2B marketing automation platform.
4:15 pm
4:15 pm
AGGREGATED SINGLE CUSTOMER VIEWCASE STUDY B: CUSTOMER DATA PLATFORMS
Unify and Deliver Insights to Achieve Strong Campaign Orchestrations
CDPs enable marketers to access a single view of the customer by gathering data from various systems across the organization. Maximize customer touchpoints, use cross-device IDs and identity helpful resolutions to provide exceptional customer service. Adopt best practices to:
- Decode vendor promises around customer data platforms
- Formulate achievable CDP use cases and select the appropriate vendor to match
- Understand when to say no to cross-functional teams seeking to bend your CDP request for proposal
Expand your enterprise collaboration and streamline systems integration for a faster marketing velocity.
4:45 pm
4:45 pm
Closing Comments from your Host
Review the key solutions and takeaways from today’s sessions. Source a summary of action points to implement in your work. Discuss tomorrow’s highlights!
5:00 pm
5:00 pm
Evening Reception
Don’t miss this chance to connect with speakers, attendees and sponsors! Unwind, mingle and build relationships that will benefit you in the years to come.
6:00 pm
6:00 pm