Agenda

There are no agenda items with this track

7:30 am

7:30 am

Registration and Breakfast

  • Start your day off right and make connections with digital marketing leaders.
  • Interact with your peers, discuss best practices and share innovative strategies.
  • Gather essential content and get exclusive offers at exhibit booths.

8:20 am

8:20 am

Opening Comments from your Host

Gain insight into today’s sessions so you can get the most out of your conference experience and maximize your value.

8:30 am

8:30 am

OPENING KEYNOTE: FUTURE-PROOF YOUR DIGITAL MARKETING

Develop Strategies that can Adapt to the Ever-Changing Marketing Landscape

The acceleration of digital marketing trends and technologies has brands reevaluating their Increase sales with both your existing and new customers by tactically prioritizing growth in 2023 and beyond. Implement best practices to:

  • Build meaningful customer relationships based on trust
  • Adopt privacy-forward technology to deliver reach, measurement and campaign optimization across audiences without the reliance of cookies
  • Identify which customers are primed for conversion and which are better suited for lead nurture campaigns

Build a powerful marketing funnel with high-quality prospects.

9:00 am

9:00 am

EXCLUSIVE CMO PANEL: OPTIMIZE YOUR MARKETING STRATEGY

How to Drive Revenue By Increasing Sales Through Marketing Activities

Every business undertakes marketing strategies to analyze results and to better understand their customers’ tastes. Generate sales by ensuring that your organization’s message is distributed across all channels and to the targeted audience. Master the latest strategies to:
  • Build compelling structure to new ways of messaging such as mobile platforms, video and social media
  • Set up key indicators for company’s growth ranging from creative influence to business strategy
  • Close gaps in the conversion funnel
Generate leads for your brand and fuel organic traffic. 

9:30 am

9:30 am

PANEL: TURN CLICKS INTO CASH

How the Creator Economy is Causing Disruption to Traditionally Branded Content Ads

Monetization of digital content has turbocharged ever since the pandemic. Big brands are now leveraging social commerce and subscription platforms. Earn a bigger slice of the overall revenue pie by generating sales directly from your posts. Take a deep dive into:

  • How performance driven content fuels three times the conversion
  • How the creator economy now mirrors the global economy
  • How the provision of capital investment for up-and-coming creators benefits digital marketing

Embrace the transformation of the self-monetization boom.

10:00 am

INDUSTRY EXPERT A: WEB CONTENT MANAGEMENT

Harness Technology Enabled Communication to Drive Conversions

The right use of incrementalism and effective content technology is crucial to execute web projects with strong ROI. Maximize your company’s success with a streamlined web content management system (WCMS). Perfect your content management strategies to:

  • Leverage multi-channel distribution with content management software
  • Measure your KPIs straight from a dashboard
  • Simplify collaboration and team building efforts

Boost your digital presence with the right use of a WCMS.

10:00 am

INDUSTRY EXPERT B: INFLUENCER MARKETING

How Influencers can Expand your Reach and Enhance your Brand Discovery

Influencer marketing is the industry’s latest trend. Revamp your digital marketing and foster a culture driven by endorsements to outperform market competitors. Achieve a step-by-step action plan to:
  • Build brand trust through influencer reach and traction
  • Nurture your influencer relationships to help cultivate strong connections between customers and your brand
  • Boost engagement and reap the returns on your marketing investment
Harness influencer marketing to maintain a highly sophisticated promotion strategy.

10:30 am

10:30 am

Morning Break

  • Engage with conference speakers and fellow attendees.
  • Secure new business contacts and discuss crucial developments in FinServ marketing.
  • Experience live demos and test drive new technology.

11:00 am

CASE STUDY A: WEB CONTENT STRATEGY

Transform and Control your Web Content to Increase Traffic

As businesses embrace digitalization, it is important to allow your users to collaborate in the creation, editing and production of digital content. Scale up your business and present content in unique and interesting ways. Develop an action plan to:

  • Embed customization options to match your preferences
  • Draft website content and schedule it for posting with no worry of losing it
  • Easily configure and update your content with innovative tools to increase your chances of success

Customize your website to meet your precise business needs.

11:00 am

CASE STUDY B: ENTERPRISE PERSONALIZATION AT SCALE

Gain a Full Command-Center View of Everything you Need to Better Understand your Customers

The shift to digital channels due to the pandemic has no doubt been widespread. Now the expectation is higher than ever for brands to deliver a personalized experience. Exceed your customers’ expectations by accelerating your data management efforts. Walk away with a roadmap to:

  • Develop the technical capabilities needed to power personalization
  • Craft experiences that speak to your customers as individuals in order to build lasting relationships
  • Increase repeat purchases with advanced personalization

Reap the benefits of personalization to increase ROI and improve conversions.

11:30 am

11:30 am

SEO MARKETING

INDUSTRY EXPERT: SUPERCHARGE SEO TO EXPEDIATE E-COMMERCE BANKING

Boost your Organic Ranking to Garner Visibility Online

Organic visibility that leads to increased website traffic is a monumental benefit of SEO. Strategize your SEO practices to ensure your web pages reach a relevant audience via pertinent search queries. Leave with actionable insights to:

  • Incorporate SEO into your digital marketing strategy for remarkable long-term results
  • Deliver significant business impact and revenue generation
  • Enjoy 24/7 promotion and strengthen your brand awareness

Boost your web traffic with a high-quality SEO strategy for an impressive ROI.

12:00 pm

12:00 pm

SEO MARKETING

INDUSTRY EXPERT: LEVEL UP YOUR SEO GAME

How to Focus on Comprehensive “Long Reads” and Engage Customers

The prime motivator for your search engine ranking is your authoritative content and quality. It is critical to understand how your website ranks for keywords that are important to your business. Generate more leads and sales by improving your search engine ranking. Source proven insights to:

  • Streamline the setup of your pages on social sites and platforms
  • Enhance your strategic keyword placement
  • Leverage schema markup to help search engines understand your website’s information more effectively

Elevate your SEO to drive impactful business results.

12:30 pm

12:30 pm

Networking Lunch

  • Expand your network and make connections that last beyond the conference.
  • Visit the exhibitor hall and pose your toughest questions to leading solution providers.
  • Enjoy great food and service while engaging with your digital marketing colleagues.

1:45 pm

1:45 pm

TRACK 1

INDUSTRY EXPERT A

LYTICS

1:45 pm

1:45 pm

TRACK 2

INDUSTRY EXPERT B

theTradeDesk

2:15 pm

FIRESIDE CHAT: THE FUTURE IS DIGITAL

Why Customer-Centric Digital Transformation Begins Within

Over 30% of financial services customers say they’re likely to recommend a brand because of the transformation efforts its undertaking. Drive bottom-line results and hit key performance indicators by unlocking what matters most to your customers. Gain practical tips on:

  • The necessary steps to create your own digital transformation blueprint
  • Strategies to utilize your data to build personalized experiences for your customers
  • Top benchmarks and KPIs to measure how you stack up against your competitors

Align your brand strategy to the operations of your business.

2:15 pm

CASE STUDY: MONETIZE AND CONVERT

Embrace Technology and Innovation to Stay on the Cutting Edge of Financial Marketing

Banks now have the power to shape and elevate our global economy like never before. Remodel your customer-centric business into a financially inclusive one. Achieve this by transforming your data into insights and your insights into the right actions. Create a blueprint to:

  • Drive higher purpose and profitability through innovation
  • Proactively address individual customer needs with data insights
  • Allow customers to easily access their money and help them multiply it

Balance your core banking functions with emerging concerns, like financial equity and inclusivity.

2:45 pm

2:45 pm

PANEL A: THE DATA REVOLUTION

Utilize Data-Driven Marketing to Inform your Decision Making and Gain a Competitive Advantage

Companies use data-driven marketing to create personalized products, content and campaigns on social media and other channels. Optimize your marketing ROI by assembling a cross-disciplinary team and determining your data needs. Master the success factors of:
  • How to base your marketing automation strategy on data
  • How to employ marketing automation tools to analyze data
  • How to measure the right results
Implement personalization across your websites, mobile apps and other digital experiences for a greater ROI.

2:45 pm

PANEL B: CAPITALIZATION THROUGH DIGITAL TACTICS

Leverage Social Media E-Commerce Solutions for a Holistic Digital Strategy

Utilize your social media profile as a storytelling channel to further your brand’s authentic narrative. Convert your online audience into customers by using your socials as revenue drivers. Develop a roadmap to:

  • Accelerate your marketing efforts with innovative social media tools
  • Employ features unique to social media that allow you to scale your digital marketing approach
  • Increase sales conversions, average number of purchases and revenue from your online page, all in one place

Identify social media trends and capitalize on what’s new in the market.

3:15 pm

3:15 pm

TRACK 1

INDUSTRY EXPERT A

act-on

3:15 pm

3:15 pm

TRACK 2

INDUSTRY EXPERT B

adobe 4point

3:45 pm

3:45 pm

Afternoon Break

  • Engage with conference speakers and fellow attendees.
  • Secure new business contacts and discuss crucial developments in FinServ marketing.
  • Experience live demos and test drive new technology.

4:15 pm

CASE STUDY A: YOUR BUSINESS GROWTH ON AUTOPILOT

Adopt a B2B Marketing Automation Platform to Scale your Organization

An organization simply cannot expand without marketing automation. A sound strategy and software go hand in hand to ensure quick and effective growth. Reduce staffing costs and execute an aggressive marketing plan with the right system. Perfect your process by:

  • Running strategic cross-sell and up-sell promotions
  • Leveraging data insights to target the right prospects with your promotions, ultimately driving more revenue
  • Qualifying your leads before delivering them to sales

Improve your business reporting with a B2B marketing automation platform.

4:15 pm

CASE STUDY B: CUSTOMER DATA PLATFORMS

Unify and Deliver Insights to Achieve Strong Campaign Orchestrations

CDPs enable marketers to access a single view of the customer by gathering data from various systems across the organization. Maximize customer touchpoints, use cross-device IDs and identity helpful resolutions to provide exceptional customer service. Adopt best practices to:

  • Decode vendor promises around customer data platforms
  • Formulate achievable CDP use cases and select the appropriate vendor to match
  • Understand when to say no to cross-functional teams seeking to bend your CDP request for proposal

Expand your enterprise collaboration and streamline systems integration for a faster marketing velocity.

4:45 pm

4:45 pm

Closing Comments from your Host

Review the key solutions and takeaways from today’s sessions. Source a summary of action points to implement in your work. Discuss tomorrow’s highlights!

5:00 pm

5:00 pm

Evening Reception

Don’t miss this chance to connect with speakers, attendees and sponsors! Unwind, mingle and build relationships that will benefit you in the years to come.

6:00 pm

6:00 pm

Conference Adjourns

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