Agenda - Day 2

• Start your day off right and make connections with industry leaders.
• Join “drop-in” roundtables discussing current and relevant topics.
• Schedule one-to-one video meetings with peers or vendors.
• Gather essential content and get exclusive offers at virtual exhibit booths.

Gain insight into today’s sessions so you can get the most out of your experience and maximize your value. Discuss yesterday’s highlights and map out your day!

Content builds confidence amongst your target audience. It helps increase brand awareness. It also drives traffic to your website. Are your content teams facing unprecedented pressure to deliver across all digital marketing platforms? This vitally important session highlights how to remain in control and stay synchronized while juggling planning, creation, reviews, tracking and reporting across content deliverables at scale:

• How streamlining content process technologies can bring stability … even in the chaos of change
• Finding your edge with better content in a cookie-less world
• Creating personalized content experiences that get results
• How in-house video creation can amplify your content marketing

Excel at more interactive content experiences to increase conversions.

Some businesses seem to be riding the digital wave and others (the majority) are doing their best but hardly keeping up. Knowing where you are doing well is great. However, knowing where you can improve is what really matters. Not only will you save time and resources, but you can also grow your business and enjoy greater rewards. Take a deeper dive into digital ROI:

• Why digital marketing is a key touch point to building brands and businesses
• How to sift through social media and digital marketing tools to find the right channels and resources
• Where to invest time, resources and technologies in order to drive business results

How to build a digital measurement framework with analytics and data.

As more brands invest in digital content, the quick wins they need have become harder to achieve. To stick out from the crowd, the most successful financial brands are investing in longer-form content with higher production values. In this key session, we will discuss how digital marketing teams can produce better reading experiences and engagement for their leads. Dive headfirst into digitally immersive content:

• Why brands are embracing digital storytelling and employing experts for their content marketing
• How to get started: The merits of content hubs vs. digital platforms
• Building digital impact without blowing your budget
• Backing your content with research and generating sales — not just clicks

Your guide to how digital storytelling can transform your content marketing impact.

The financial services sector has experienced industry-wide changes in the past few years that have now put people at the center. And in order to meet the ever-evolving needs of both customers and employees, digital transformation of the financial services industry is required — and quick! FSI organizations have no choice but to take digital transformation seriously and prioritize efforts without delay. Digital is no longer an add on — it’s the ultimate destination. This session will detail how FSI organizations can accelerate transformation and become a leader in digital-first engagements by going beyond the transaction. Topics covered in this session will include:

• New customer demands for financial services
• The increasingly important role of customer data
• Strengthening your technical foundation
• The role of personalization in meeting customer needs
• Creating human interactions with AI and ML
• Identifying the emerging customer demands for finserv

Go beyond the transaction and become a leader in digital-first interactions.

In order to rethink the marketing, you must understand how influencing can be a powerful tool for digital marketers. It’s all about connecting — and this is already at the core of marketing today. Influencers make customers feel connected to your product and the people who promote that product. Take away a blueprint to achieve success in:

• Discount codes and affiliate marketing: Influencer campaigns, including podcasts, videos and graphics.
• Using competitions, giveaways and contests to generate a buzz around your product and services.
• KPIs and examples of successful influencers in financial services.
• Attracting new target markets and building brand awareness via digital.

Improve your bottom line by harnessing the power of influencing.

While other digital marketing solutions like SEM are relatively expensive, optimizing your email marketing provides you with quick wins — boosting your bottom line and your consumer engagement. Email marketing is content marketing at its best and offers one of the highest return on investments of all marketing disciplines. How do marketers in the financial services sector optimize this important tool?

• Applying storytelling to emails: Hitting the right note
• Personalization and loyalty to increase customer lifetime value
• Automating sales, cross-selling and nurturing your leads

Personalizing email to develop a winning marketing strategy for financial services providers.

Digital marketing transformation is sweeping through the financial industry. Facing exponential competition from internet giants, fintech, Facebook and other players, banks need to catch up if they want to remain competitive. How well are they doing today? And what steps can they take to speed up and improve the transition? Gain practical tips to:

• Seamlessly integrate legacy systems with emerging technologies.
• Develop an internal culture of adaptability and resilience.
• Nurture engagement and simplify complexities.

Implement winning strategies to realize technology and people working in synergy.

Expand your network and exchange expertise with your peers. Take advantage of our intuitive platform to deepen your knowledge and connect with industry leaders and experts.

• Pose your biggest questions to leading solution providers through one-to-one video conversations or chat.
• Join “drop-in” roundtables in the networking lounge and make connections that last beyond these two days.
• Experience live demos and test drive new technology. Source leading-edge content from virtual booths.

As one of the most engaging channels in programmatic advertising, native is loved by marketers because it allows brands to fit into, rather than disrupt, their audience experience. Get your most pressing questions answered by:

• Comparing the quality of traffic from native ads to other channels: Bounce rate & lower funnel conversions.
• Finding creative ways to boost content reach and engagement.
• Targeting different age groups via native content.

How to maximize reach with a native campaign and manage engagement.

At a time when digital-first is top of mind, it’s important that financial institutions continue to keep up with the demands of today’s customer. Progress starts by enabling and learning from employees. Consumers are likely to act on their behaviours formed during the pandemic, and financial institutions have a duty to ensure that their employees are able to help make those customer transitions as smooth as possible. In this practical discussion, discover how to build digital marketing best practices by recognizing that employees are consumers too … So, what better way to gain insights than from those on the ground? Take a deep dive into:

• How great employee experiences translate to better customer experiences.
• Remote working and the digital marketing working revolution.
• How should customer experience be defined in a future where financial well-being is prioritized?

How to best prepare for a digitally disrupted and empowered FS marketing world.

We are at the cutting edge of new disruptive trends and now is the time to plan for fresh, innovative product development and distribution. Explore a new world order and build an unbeatable martech stack. The way forward: 10 top ideas to boost innovation after the crisis, some of these include:

• Setting up a COVID-19 cross-functional command center
• Responding to diverse demand curves across call centers vs. branch inquiries
• Adjusting your brand campaigns, sharing strategies and tactics with your key teams across the business
• Winning budget and measuring/demonstrating ROI for transformation

Harness COVID-19 change for an always-on, digitally robust marketing strategy.

Without face-to-face interaction, social media marketing is now a key method that banks use to reach their audience. In order for social media marketing strategies to thrive, financial marketers and compliance teams must collaborate to create compliant and engaging content. Hear how leading FS organizations are forging a new balance:

• Establishing automated approval workflows
• Building compliance content libraries
• Getting the best metrics and working in synergy

Hear from both sides on the best balance for digital impact.

Performance marketing is an emerging practice of generating customer acquisition or sales using highly targeted marketing tactics and channels. For those that strive to be in the 1% of their field and are not willing to settle for the status quo, this practice is for you. In this session, we will strategize best practices in performance marketing and review:

• The leaders versus the laggards
• How to choose the type & number of KPIs
• The best way to track, measure and analyze your data to optimize your campaigns and drive results

Learning fundamental shifts in growth marketing.

Native advertising has proven to deliver higher levels of brand lift, offering precise, audience-specific targeting in a contextual format. It also improves viewability by blending into the content format of the pages on which they appear. Let’s discuss what it could mean for your company:

• The most effective goal for your objective, from awareness to traffic to conversions
• Actionable best practices to drive performance out of more than 10 different native ad formats
• How to leverage your own use cases to choose which formats will best deliver

 Walk away with a revised digital advertising toolkit.

Review key insights and takeaways from the conference. Source a summary of action points to implement in your work.

• Get to know fellow delegates in “drop-in” virtual roundtables.
• Engage in one-to-one video conversation with peers or vendors.
• Connect with other attendees based on similar interests and business objectives using our “recommend matches” tool.