Financial services brands need to stand out in today’s noisy world. What’s more, we need to build trust more than almost any industry. But instead of using our words, we fiddle and over fonts and diddle over design.
Brand voice matters. In fact, it’s the very thing that matters the most in modern digital marketing, especially as technology increasingly helps us do our jobs.
It’s the key to trust, affinity, connection… all the things we prize highly in financial services.
In this high-energy talk, the world’s first Chief Content Officer Ann Handley will untangle….
- what is brand voice, exactly?
- how your voice is your greatest overlooked asset
- where and how to apply it
Brand voice is central to standing out in the monsoon of messaging.
Don’t miss this talk, which will give you renewed vigor for your own marketing!