2023 Agenda

• Start your day off right and connect with digital financial service leaders.
• Get to know your industry peers and colleagues over a delicious breakfast.
• Source practical tips, discuss best practices and prepare for the day ahead.

Gain insight into today’s sessions so you can get the most out of your conference experience.

Explore the pivotal role of Explainable AI in fostering trust, mitigating risks and enhancing communication within high-stakes industries like finance and their legal and marketing compliance systems. Discover how to embrace all things AI to deliver competitive advantages, uncovers process blind spots and ensure a clear ROI for AI implementation.

• Building Trust in AI: Understand how Explainable AI can enhance trust among customers by demystifying AI decisions that impact products and services
• Unveiling Opportunities: Learn how to harness AI and machine learning to uncover blind spots in processes and identify new growth areas aligned to data and analytics
• Demonstrating ROI and Avoiding ‘AI Washing’: A Series of Case Studies

How to plan to embed Gen AI to deliver unstoppable efficiency and innovations for customers

Join us for an inspiring conference session as we tackle the challenge of zero differentiation in the financial services industry. Discover how to break free from the sea of sameness and unleash your creative courage to achieve true differentiation.

• Stand Out: Making your brand shine amidst the sea of sameness
• How changing browser cookie policies will affect digital marketers in financial services
• Innovate Engagement: Uncover innovative methods to captivate consumers
• ‘Voice of the customer’ – the human behind the technology: Integrating the emotion with digital
• Maximize Returns: Optimal tools, time, and budget for digital marketing, advertising, and creative endeavors
• Embrace Differentiation: Depart with renewed hope and inspiration for a bold future in financial services.

Let’s revolutionize the financial services landscape by embracing creativity and the courage to be different

Through this deeper partnership, marketing team are collaborating closely with their sales colleagues to jointly map pout client and prospect experiences in support of business goals. Learn more about how financial services marketers can effectively leverage enablement technology to:

• Ensure that that “last mile” of client communication by sales is supported with impactful content
• Allow sales teams to personalize client-facing content in compliance with industry regulations.
• Measure impact and sales usage of content to inform priorities and identify opportunities.

Discover how modern enablement technology can grow impact of both sales and marketing

Digital marketing isn’t a set-and-forget strategy. New marketing trends, technology and evolving consumer and market demands keep digital marketing in a constant state of metamorphosis. In this dynamic panel session, our audience can ask these leading digital marketers from both Financial Services and across a wider range of companies – What are their top tips to stay competitive and within budget!  Don’t miss your chance to get your answers here

• What’s next for social media and the role of influencers?
• Design thinking: its rising role and relevance
• Marketing automation and conversational AI
• Mobile first marketing tactics
• Customer acquisition and growththrough multichannel
• What are the next trends to watch out for?

Get inspired and take back some practical ideas to empower your own digital marketing teams!

• Browse through different sponsor booths and test drive new technology.
• Enter your name for a chance to win exciting prizes.
• Take advantage of event-specific offers and special content.

Brands are engaging with the first generation to never know life before social media and smartphones—and they’re built differently. In this financial climate, Gen Z is seeking advice from real people they trust, not generic advertisements. In this session you’ll learn to:

• Leverage influencers and partners to reach Gen Z
• Grow your relationships with customers through the right partners
• Create integrated marketing solutions that feel authentic

Implement practical frameworks and models to identify and fix cracks in your digital customer experience.

• Enjoy exclusive sponsor demos and experience the next level of digital marketing innovation firsthand.
• Meet one on one with leading solution providers to discuss organizational hurdles.
• Brainstorm solutions and gain new perspectives and ideas.

A 360-degree view is the foundation that makes an organization’s relationship with customers both experiential and seamless — rather than transactional. Tackle your barriers to success and to realize a more profitable digital CX vision. Practical ways to gain a 360 degree future CX:

• Build integrated, immersive experiences across all channels
• Connect apps and mobile experiences
• Bring physical into the digital experience

Gain a unique insight of how your customers by engage across all the touchpoints in their journey

Digital transformation is a journey, not a destination. Leading digital transformation is about securing buy-in from senior stakeholders, choosing the right software and driving down costs within your organisation. Whether through a lack of understanding of the benefits of going digital or sometimes out of personal concerns, all projects meet some opposition in the drive to digital marketing transformation. Find out what success looks like for your business, within a digital journey and how to avoid the failures and missed opportunities that are all too common within digital transformation strategies.  Putting the best roadmap in place. Build your own blueprint to:

• Embrace greater integration and complexity without compromising short term growth
• Maintain a lead on local and global financial global regulation and standards
• Balancing the best new tech approaches and old-school channel expertise

Finding your best approaches to faster acceleration of cost reduction and restructuring

Review the key solutions and takeaways from the conference. Source a summary of action points to implement in your work.