Agenda - Day 2
Please note that all times listed are EST (Eastern Standard Time; -5:00 UTC)
7:30 am
7:30 am
Registration and Breakfast
- Start your day off right and make connections with digital marketing leaders.
- Interact with your peers, discuss best practices and share innovative strategies.
- Gather essential content and get exclusive offers at exhibit booths.
8:20 am
8:20 am
Opening Comments from your Host
Gain insight into today’s sessions so you can get the most out of your conference experience and maximize your value.
8:30 am
8:30 am
OPENING KEYNOTE: MULTICHANNEL MARKETING HUBS
Multichannel Marketing Trends in 2022 and Beyond
It is important to advertise your products and services using multiple avenues throughout the customer’s journey. Drive revenue and provide a unique value exchange across your customer lifecycle. Walk away with a roadmap to:
- Deliver contextually relevant experiences on complex customer journeys
- Orchestrate your company’s communications with offers to customer segments across multiple channels
- Ensure your product fits the needs of both industrial and consumer markets
Heighten your brand awareness and accelerate your ROI.
9:00 am
9:00 am
INDUSTRY EXPERT: AN INTELLIGENT APPROACH TO CLIENT SERVICE
How Smart Banking Delivers Enhanced Customer Services
By embracing digitalization, banks can provide convenience to customers. Save your time, reduce human errors and build customer loyalty with the adoption of new technology. Grow your digital banking and mobile app users by implementing smart solutions. Create a game plan to:
- Implement automation to lower operational costs
- Shorten development time and provide easy upgrades
- Streamline your backend processes and minimize mistakes
Increase your mobile banking registrations and mobile banking traffic.
9:30 am
9:30 am
PANEL: OPTIMIZATION USING GOOGLE STORIES
Advance your Google Discovery to Drive Thousands of Visits Simultaneously
Your web story content needs to be relevant to your audience. Improve your search ranking in the process and build authority in your industry with performance comparisons. Take away actionable strategies to:
- Achieve mobile friendliness with limited or no ads and Accelerated Mobile Pages
- Produce engaging content with high-quality, descriptive images
- Monetize your web stories and embed ads into them
Stay up to speed in the ever-changing digital marketing world to future-proof your business.
10:00 am
10:00 am
THE MOBILE-FIRST APPROACHINDUSTRY EXPERT TRACK A: ACCELARATED MOBILE PAGES
How to Elevate the Mobile Version of your Website
AMP is not often as simple as plug and play. Boost your visibility by making your AMP crawlable and indexable. Leave with proven optimization techniques to:
- Ensure discoverability
- Implement SEO friendly AMP URLs
- Achieve more visibility in Google search results
Establish AMP with structured data to get rich results.
10:00 am
10:00 am
BALANCE PRIVACY & PERSONALIZATIONINDUSTRY EXPERT TRACK B: BETTER COMPLIANCE FOR DIGITAL STRATEGIES
Managing Marketing and Brand Compliance in the World of Financial Services
Financial services marketers are under increasing pressure to develop compelling, ‘on-brand content’ that targets multiple audiences. Gain control while juggling the planning, creation, reviews, tracking and reporting across content deliverables at scale. Create a blueprint to:
- Streamline your content process and achieve stability
- Meet evolving customer expectations and keep up with tight regulatory guidelines
- Deliver personalized content experiences that get results
Produce more compliant content to increase conversions.
10:30 am
10:30 am
Morning Break
- Engage with conference speakers and fellow attendees.
- Secure new business contacts and discuss crucial developments in FinServ marketing.
- Experience live demos and test drive new technology.
11:00 am
11:00 am
SPEED UP MOBILE SITE PERFORMANCESPOTLIGHT SESSION: MOBILE FRIENDLY
How to Create Web Pages that Load Quickly on Mobile Servers
- Make your content discoverable by linking your pages
- Ensure that users experience the same content and complete the same actions on AMP pages as on their corresponding canonical pages
- Use the same structured data markup across both the canonical and AMP pages
11:00 am
SPECIAL PRESENTATION: CUSTOMER DATA PLATFORM
How a CDP can Help FinServ Brands in Times of Uncertainty
Banks and financial services organizations are continuously striving to build customer trust. Stand out from the competition by providing one-to-one engagement in a time when in-person interactions are limited. Uncover growth and opportunity in existing customer data with a Customer Data Platform. Take away an action plan to:
- Build trust in times of uncertainty
- Create more of the moments and experiences your customers are hoping for
- Double down on digital in times of lower foot traffic
Develop a central source of trusted customer data for your decentralized workforce.
11:30 am
CASE STUDY A: Leverage Data & Analytics for Consumer Engagement
The key to consumer engagement sits at the intersection of data, technology, and analytics. But while financial services are catching up to the many industries that have cracked the consumer engagement code, it’s not always easy to get it right.
Susan Grossman, EVP of Marketing Services at Mastercard, will discuss how financial institutions can leverage data and analytics for consumer engagement. In this 30-minute spotlight session, Susan will discuss the consumer engagement trifecta, the key principles for personalization, and how to put it all together.
11:30 am
11:30 am
REDUCE DATA INTEGRITY RISKCASE STUDY B: REGULATORY COMPLIANCE MEASURES
Avoid Compromises in the Integrity of Data Privacy and Confidentiality
The risks of digital banking rise with the use of digital banking. Steer clear of the threat of unauthorized security breaches when banks use service providers in another country. Walk away with tried and tested solutions to:
- Protect your organization against uncertainties to exacerbate credit or liquidity risk
- Evade security risks when handling payments
- Build a framework to protect vulnerability to fraud
Design a concrete and dedicated regulatory framework for your digital banking systems.
12:00 pm
PANEL: DESMYSTIFY YOUR MARTECH
How to Build a Marketing Technology Stack that will Grow with your Business
The marketers of today need innovative technology to execute their campaigns. Strengthen your business by automating tasks and empowering your team’s tech workflows. Create a blueprint to:
- Streamline your day-to-day business processes
- Build a marketing tech stack that stays with you as you scale your business
- Embed tools that will save you time and money in the long run
Choose the right tech tools to expand your business.
12:00 pm
12:00 pm
INTELLIGENT WORKFLOWS IN FINSERVPANEL: UNLOCK THE POWER OF YOUR CLIENT DATA
How to Optimize your Marketing Return on Investment
Customers expect experiences that reflect a trusted use of their information. Achieve greater reach, return and revenue by combining data, technology and analytics. Adopt best practices to:
- Consolidate data to create a single view of your customers
- Utilize data amalgamation for client engagement and ongoing marketing campaigns
- Build a comprehensive data foundation to increase your marketing ROI
Establish intelligent banking to drive personalized experiences.
12:30 pm
12:30 pm
1:00 pm
1:00 pm
Networking Lunch
- Expand your network and make connections that last beyond the conference.
- Visit the exhibitor hall and pose your toughest questions to leading solution providers.
- Enjoy great food and service while engaging with your digital marketing colleagues.
2:15 pm
2:15 pm
2:15 pm
INDUSTRY EXPERT B
windfall
2:45 pm
2:45 pm
RISK MANAGEMENTCASE STUDY B: CONTROL RISK TO ACCELERATE DIGITIZATION
Elevate the Maturity of your Organization with Current Data Management Capabilities and Limitations
Your enterprise must manage your customers’ data in compliance with data privacy and regulations. Ensure that the collecting and sharing of your customers’ data between domains is secure. Detect abnormalities and opportunities by analyzing the data for your marketing strategy. Create a blueprint to:
- Monetize your customers’ data to create previously unimagined products
- Benchmark your business to provide additional revenue streams
- Establish communication channels with your end customers directly for efficient data management
Use data securely, efficiently and cost effectively.
2:45 pm
CASE STUDY: DIGITAL DISRUPTION IN BANKING
Transform Traditional Digital Marketing to Escalate Dividends
- Combine technologies and stay on the cutting edge of the digital marketing sector
- Create successful enterprises and open new avenues and possibilities
- Simplify and better leverage the complex digital world
3:15 pm
3:15 pm
FRICTION LESS COMMERCEINDUSTRY EXPERT A: RIGOROUS DATA CLEANING
How to Achieve Data Accuracy for High Performance Modeling
- Create a robust data set to avoid common pitfalls
- Fix structural errors and filter unwanted outliers
- Scrub incorrect and corrupt data
3:15 pm
3:15 pm
CONVERT VISITORS INTO HOT LEADSINDUSTRY EXPERT A: DIGITAL & SOCIAL SELLING IN FINSERV
How to Close the Personalization Gap and Cultivate Meaningful Relationships
Social media is a valuable way of engaging with both existing and prospective clients as more conversations move to digital channels. Increase conversions through personalization and engagement across digital channels, including social media. Develop a blueprint to:
- Help your client-facing teams effectively leverage social media
- Harness the power of other digital channels to grow client relationships
- Drive impact as advisors, bankers, wholesalers and agents
Achieve greater ROI by boosting customer engagement across multiple platforms.
3:15 pm
3:15 pm
TRACK 2INDUSTRY EXPERT B
3:45 pm
3:45 pm
Afternoon Break
- Engage with conference speakers and fellow attendees.
- Secure new business contacts and discuss crucial developments in FinServ marketing.
- Experience live demos and test drive new technology.
4:15 pm
4:15 pm
PANEL: ENGAGE AND RETAIN YOUR AUDIENCE
Why Google Web Stories Provides a Unique Opportunity for your Brand and Business
Creating immersive content that can be discovered through Google searches is invaluable. Enhance the power of your brand through an authentic online presence. Design a practical methodology to:
- Improve your search position and SEO rankings
- Give the layout and feel of your website a makeover
- Present the unique value proposition of your business
Gain organic traffic by increasing your CTR.
4:45 pm
4:45 pm
CASE STUDY: THE DIGITAL FUTURE OF COMPLIANCE
Revolutionize your Marketing Journey through a Rapidly Evolving Regulatory Landscape
Regulatory requirements have become an indispensable license to operate in the digital marketing landscape. Maximize the results of your marketing scheme by reducing manual efforts and costs for compliance. Walk away with a blueprint to:
- Eliminate time-consuming manual processes with AI and ML based chatbots
- Provide real-time insights and generate actionable reports
- Automate compliance-related activities
Streamline your compliance processes for enormous efficiency gains and competitive advantages.
5:15 pm
5:15 pm
Closing Comments from your Host
Review the key solutions and takeaways from the conference. Source a summary of action points to implement in your work.
5:30 pm
5:30 pm