Agenda - Day 2

There are no agenda items with this track

11:05 am

11:05 am

KEYNOTE FIRESIDE CHAT: MAKING CHANGE IN THE NEW WORLD ORDER FOR DIGITAL MARKETERS

Re-Engineering Your Digital Structure: Across Industry, Team, Product and Level

We are at the cutting edge of new disruptive trends and now is the time to plan future scenarios for product development and distribution. In this session we explore new world order opportunities and find innovative views on how the banking, wealth, credit cards, credit unions, insurers and asset management businesses are going to look like in the next decade. The way forward: 10 top ideas to boost business after the crisis:

  • Openness, flexibility, and customer-centricity in a digital world are driven by platform business models and ecosystems
  • What critical steps should you take now and in the next 5 years
  • Culture and breaking out of comfort zone
  • What are the attributes of your new age employee: digital literacy and skillsets

Develop your blueprint of the future!

11:30 am

11:30 am

KEYNOTE: BUILDING A BETTER DIGITAL TEAMS FROM SCRATCH

Lessons from Setting up a Cross-Business Digital Marketing Department

Organizational transformation around best practice digital marketing is the start of something new and exciting. Adopt positive team approaches to ensure a more connected digital organization.  Gain insights on: 

  • How digital and social connect internally  
  • How to improve internal alignment  
  • Harnessing innovative team empowerment 

Make your digital initiatives a reality by building a customer first organizational culture.  

12:00 pm

12:00 pm

INDUSTRY EXPERT: MASTERING DIGITAL ROI

Employ Advertising Attribution to Improve Financial Services Marketing Efficiency and Increase ROI

As the science of advertising attribution–the ability to gain insight into the relationship between advertising spend and outcome–advances with forthcoming standards this year, it is transforming the way in which advertising is measured, bought and sold.  Gain practical tips to: 

  • Understand Attribution best practices for Financial Services marketing
  • Connect non-digital KPI’s to digital media exposures
  • Establish gold standard for attribution testing utilizing ‘rule of halves’
  • Operationalize attribution within your organization

12:30 pm

12:30 pm

CASE STUDY: PROGRAMMATIC AND PAID SEARCH STRATEGIES

How Can Advertisers and Publishers Better Collaborate for A Brighter Future?

Making premium inventory available at scale is a tough call.  Much depends on getting the balance between buying audience reach at aefficient priceensuring that your brand is safely portrayed reputationally wise, and the context is correct.  This session examines how to ensure a fair value exchange on inventory bringing greater control, efficiency and success to the entire ecosystem 

  • Future-proofing paid search strategies for a world that hates cookies 
  • How to move from open exchanges into private marketplaces to avoid cheap impressions 
  • What is the biggest barrier to utilization of programmatic marketing within your organization? 

Moving to a simpler form of advertising with better quality data and lower volume 

1:30 pm

1:30 pm

INDUSTRY EXPERT: INNOVATION IN ACTION

Innovate and Digitally Transform an Established Financial Brand

Digital transformation is firmly on marketers’ agendas and is especially challenging for traditional financial brands Discover how innovating a brand is essential for market share: Get a blueprint for: 

  • How to overcome challenges from disruptive Fintech competitors 
  • Innovating your brand proposition 
  • Connecting with your financial consumer’s lifestyle for future development 

Implement the winning strategies used by first-mover disruptors. 

2:30 pm

2:30 pm

INDUSTRY EXPERT

MOBILE MOMENTS: How Enhance Your Mobile Customer Experiences to Increase Conversions

Customers and visitors have different needs from your mobile proposition. Find out what customers want from your mobile site and what critical changes you need to make. Gain insights on:  

  • The changing face of mobile and whatisnext for marketers 
  • Building aseamlesslyintegrated mobile and online experience 
  • Customizingyour sales area with clever cross-selling 

Building an integrated, robust mobile experience 

3:30 pm

3:30 pm

CMO GAMECHANGERS PANEL: THE ACCELERATION OF INNOVATION IN DIGITAL MARKETING

Bouncing Back – Marketing in A Dynamic and Different Demand Curve

Financial Services and technology-led marketing transformation are a match made in heaven. With fierce competition, an increase in products to sell, and a desire to lower costs, the conditions are ripe for today’s digital marketers to thrive.  Find out how to move key drivers to enable this transformation and heighten the capabilities of advanced digital marketing platforms. Find out more:

  • What common problems can digital marketing alignment solve
  • How to plan, implement and optimize your sales and marketing alignment program
  • How match new products and services initiatives to changing customer engagement habits

Re-aligning and re-building digital services around different demand profile

4:00 pm

4:00 pm

Key Take-Aways and Summary of Day One from your Host

Hear the key solutions and take-aways from today’s sessions. Source a summary of actions points for you to implement. Learn about the key highlights and content for tomorrow. 

4:10 pm

4:10 pm

NETWORKING

Networking Extravaganza and Virtual Happy Hour!

  • Meet informally with fellow delegates in “Drop-in” virtual roundtable chats.
  • Engage in 1:1 video conversation with peers or vendors.
  • Connect with fellow delegates as “recommend matches” based on similar interests and business objectives.

4:40 pm

4:40 pm

Conference ENDS

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