At a time when digital-first is top of mind, it’s important that financial institutions continue to keep up with the demands of today’s customer. Progress starts by enabling and learning from employees. Consumers are likely to act on their behaviours formed during the pandemic, and financial institutions have a duty to ensure that their employees are able to help make those customer transitions as smooth as possible. In this practical discussion, discover how to build digital marketing best practices by recognizing that employees are consumers too … So, what better way to gain insights than from those on the ground? Take a deep dive into:
- How great employee experiences translate to better customer experiences.
- Remote working and the digital marketing working revolution.
- How should customer experience be defined in a future where financial well-being is prioritized?
How to best prepare for a digitally disrupted and empowered FS marketing world.