Agenda - Day 2
PLEASE NOTE ALL TIMES ARE EST (-4:00 GMT)
7:30 am
7:30 am
NETWORKING BREAKFAST: BUILD COMMUNITY CONTACTS
8:45 am
8:45 am
OPENING COMMENTS FROM YOUR HOST
9:00 am
9:00 am
OPENING KEYNOTE: SURVIVING VS THRIVING: COMPETITIVE GROWTH THROUGH PARTNERSHIPS
The Customer Acquisition and On-Boarding Challenge for Incumbent Financial Services
9:30 am
9:30 am
FUTURE GROWTH PANEL: GAINING CREATIVE COURAGE IN FINANCIAL SERVICES
How to Stand Out and Differentiate in a Uniform Market
10:00 am
10:00 am
INDUSTRY EXPERT: DATA ANALYTICS
Successfully Translate Data into Actionable Insights for Personalized and Compliant Digital Marketing
10:30 am
10:30 am
FIRESIDE CHAT: HOW THE WORLD’S BIGGEST BRANDS DRIVE MARKETING INNOVATION
Ask Me Anything! Top 10 Digital Marketing Tips from Leading Brands and Digital Marketers
11:00 am
11:00 am
EXHIBITOR LOUNGE: VISIT BOOTHS & SOURCE EXPERTISE
11:30 am
11:30 am
TRACK 2: DATA & DIGITAL PERFORMANCEPANEL: USING BEST METRICS TO EVALUATE DIGITAL MARKETING PERFORMANCE
Taking Digital Marketing to the Next Level of Complexity and ROI
12:00 pm
12:00 pm
TRACK 2: DATA & DIGITAL PERFORMANCECASE STUDY: DATA-DRIVEN SEO AND CONTENT STRATEGIES
How to Pinpoint and Reduce Your Customer Acquisition Costs
12:30 pm
12:30 pm
TRACK 2: DATA & DIGITAL PERFORMANCEINDUSTRY EXPERT: DEFINING AND MEASURING SUCCESS IN DIGITAL MARKETING FOR FS
Which Digital Marketing KPIs are the Most Important to Track?
1:00 pm
1:00 pm
NETWORKING LUNCH: DELVE INTO INDUSTRY CONVERSATIONS
2:00 pm
2:00 pm
EXHIBITOR LOUNGE: VISIT BOOTHS & WIN PRIZES
2:15 pm
2:15 pm
DEEP DIVE DISCUSSION GROUPS
ROUNDTABLES: SHARE & DISCOVER THOUGHT-PROVOKING IDEAS
3:00 pm
3:00 pm
INDUSTRY EXPERT: DRIVE LONG-TERM LOYALTY
Increase Revenue, Reduce Churn and Adding Value During Every Interaction
3:30 pm
3:30 pm
CASE STUDY: FRICTIONLESS CUSTOMER JOURNEYS
Achieve Seamless, Frictionless Success with a 360 Degree View of Your Customers
4:00 pm
4:00 pm
EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
4:30 pm
4:30 pm
FUTURE POWER PANEL: THE SUNSET ON 3RD PARTY DATA - HOW WILL THE COOKIES CRUMBLE?
How Changing Browser Cookie Policies Will Affect Digital Marketers in Financial Services
5:00 pm
5:00 pm
CLOSING PANEL SESSION: FAIL FAST - SUCCEED QUICKER FOR TRANSFORMATION IMPACT
How to Find the Right Balance Between Speed, Continuity, and Change for Your Financial Services Organization
5:30 pm
5:30 pm
CLOSING COMMENTS FROM YOUR HOST
5:35 pm
5:35 pm