7:30 am
REGISTRATION & NETWORKING BREAKFAST: BUILD COMMUNITY CONTACTS
8:40 am
WELCOME FROM STRATEGY INSTITUTE
8:45 am
OPENING REMARKS FROM THE CHAIRPERSON
9:00 am
KEYNOTE PRESENTATION: TRANSFORMATION PLAYBOOK
Prioritizing Martech Investments for Maximum ROI in Volatile Times
9:30 am
PANEL DISCUSSION: MARKETS IN MOTION
Safeguarding Performance and Driving Growth in Uncertain Economic and Geopolitical Climates
10:15 am
SPEED NETWORKING
10:30 am
INDUSTRY EXPERT PRESENTATION: INTEGRATED MARKETING ECOSYSTEM
Harnessing Unified Data, Platforms, and GenAI for Growth
11:00 am
REFRESHMENTS BREAK & EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
11:30 am
CASE STUDY: CHANGE LEADERSHIP IN ACTION
Building Agile Marketing Organizations that Thrive on Uncertainty
11:30 am
CASE STUDY: MARTECH CONSOLIDATION
Cutting Tools While Lifting Performance
11:30 am
CASE STUDY: MARKETING TO THE NEXT GENERATION
Shifting Strategies to Engage Younger Generations
12:00 pm
INDUSTRY EXPERT PRESENTATION: TECHNOLOGY ENABLED CHANGE MANAGEMENT
Building a Business Case and Momentum to Drive Change Within Your Organization
12:00 pm
INDUSTRY EXPERT PRESENTATION: MARKETING CENTER OF EXCELLENCE
Standardizing Best Practices to Elevate Talent, Tools, and Outcomes
12:00 pm
INDUSTRY EXPERT PRESENTATION: HYPER-PERSONALIZATION AT SCALE
AI-Powered Campaigns That Anticipate Needs and Boost Conversion
12:30 pm
CASE STUDY: MARKET RESILIENCE
Protecting Budgets, Reallocating Spend and Sustaining Pipeline Growth
12:30 pm
CASE STUDY: AGILE & LEAN OPERATIONS
Structuring Small Teams for Rapid Experimentation and Continuous Delivery
12:30 pm
CASE STUDY: PAID MEDIA
Maximizing ROI With Algorithmic Bidding and Privacy-First Targeting
1:00 pm
NETWORKING LUNCH & EXHIBITOR LOUNGE VISITS
2:00 pm
CASE STUDY: M&A MAKEOVER
Unifying Brands Without Losing Customers
2:00 pm
CASE STUDY: CONTENT FACTORY
Scaling Video and Social with Lean Resources
2:00 pm
CASE STUDY: DEMAND SCIENCE EVOLUTION
Turning Predictive Data into Always-On Pipeline Generation
2:30 pm
INDUSTRY EXPERT PRESENTATION: CREATIVE RISK-TAKING IN FINANCIAL MARKETING
Reinventing Brand and Media Strategies to Capture Attention
2:30 pm
INDUSTRY EXPERT PRESENTATION: STRATEGIC RESPONSE MANAGEMENT
Building Always-Ready Playbooks for Real-Time Market Shifts and Crises
2:30 pm
INDUSTRY EXPERT PRESENTATION: SEARCH REIMAGINED
Navigating AI-Native Query Experiences and Intent Signals
3:00 pm
WORKSHOPS
Break into smaller groups of approximately 25 industry peers to work through practical hands-on exercises that will strengthen your role as a marketing leader within your organization.
WORKSHOP A: LEADERSHIP TOOLKIT 2030
Skills and Mindsets for the Next-Generation Marketing Executive
WORKSHOP B: IMPACT METRICS MASTERCLASS
Advanced Attribution Models for Proving Marketing Value
WORKSHOP C: AI AGENT PLAYBOOK
Practical Frameworks to Deploy, Govern, and Scale Intelligent Workflows
WORKSHOP D: FINANCIAL ADVISOR MARKETING
Driving Brand Consistency and Sales Impact Through Strategic Enablement
WORKSHOP E: INFLUENCER-FIRST CONTENT STRATEGY
Integrating Diverse Human-Centric Content Formats to Set Your Brand Apart in the Financial Sector
3:45 pm
REFRESHMENTS BREAK & EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
4:15 pm
PANEL DISCUSSION: ENGAGEMENT REIMAGINED
Building Modern Journeys That Convert Attention into Loyalty
4:15 pm
INDUSTRY EXPERT PRESENTATION: COOKIE‑LESS FUTURE
Retooling Targeting in a Privacy‑First Landscape
4:15 pm
INDUSTRY EXPERT PRESENTATION: AI AGENTS IN ACTION
Streamlining Processes and Increasing Speed-to-Market with Intelligent Workflows
4:15 pm
INDUSTRY EXPERT PRESENTATION: PERFORMANCE MARKETING BLUEPRINT
Optimizing Media Mix with Real-Time Attribution and Lift Modeling
5:00 pm
KEYNOTE PRESENTATION: CHANGE LEADERSHIP IN ACTION
Guiding Teams to Excel Amid Continuous Uncertainty
5:30 pm
END OF DAY ONE SUMMARY & CLOSING REMARKS
5:35 pm