Ashley Cheretes

Redefine your marketing strategy and transform your marketing operations at scale using Generative AI. You will walk away with practical advice on:

• Deploying AI agents that draft creative briefs, link internal + external data, and auto-route projects through Workfront to slash cycle times.
• Activating Adobe Target’s generative-AI features to fuel true one-to-one personalization while filtering low-quality outputs via human-in-the-loop safeguards.
• Leading change management – mapping workflow pain points, piloting quick wins, and guiding stakeholders through tough “keep vs. change” decisions.

Transform your marketing operations into an AI-enhanced engine that speeds personalization to market and frees talent for high-value creativity.