Carolyn Sakstrup

Chief Growth Officer


All Sessions by Carolyn Sakstrup

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Day 1: Nov 7, 2024

5:30 pm

KEYNOTE FIRESIDE CHAT: TRANSFORMING PURPOSE-BASED BRANDS

3 Insights for Legacy Financial Institutions

Modernize your brand identity and amplify its purpose to create campaigns that resonate emotionally and drive measurable impact. Master the success factors to:

  • Combine data-driven insights with emotional storytelling to craft breakthrough campaigns that drive engagement and conversion.
  • Develop a roadmap to evolve your brand identity, honoring your heritage and core values while embracing modern relevance.
  • Reframe setbacks as strategic learning moments, using failures to refine your purpose and strengthen stakeholder buy-in.

Advance your organization’s ability to honor its legacy while embracing innovation to create a purpose-driven brand that thrives in today’s dynamic market.

Day 2: Nov 8, 2024