Day 1: Nov 7, 2024
5:30 pm
KEYNOTE FIRESIDE CHAT: TRANSFORMING PURPOSE-BASED BRANDS
3 Insights for Legacy Financial Institutions
Modernize your brand identity and amplify its purpose to create campaigns that resonate emotionally and drive measurable impact. Master the success factors to:
- Combine data-driven insights with emotional storytelling to craft breakthrough campaigns that drive engagement and conversion.
- Develop a roadmap to evolve your brand identity, honoring your heritage and core values while embracing modern relevance.
- Reframe setbacks as strategic learning moments, using failures to refine your purpose and strengthen stakeholder buy-in.
Advance your organization’s ability to honor its legacy while embracing innovation to create a purpose-driven brand that thrives in today’s dynamic market.
Day 2: Nov 8, 2024