Lynn Teo

Ensure your marketing organization endures with relevance and value through the waves of disruption. You’ll walk away with an action plan on how to create a team fit for the future through:

• Identifying and harnessing the strengths of your existing marketing function.
• Creating bespoke organizational structures that reflect your marketing strategy and business model.
• Implementing digital and measurement initiatives in the face of imperfect enterprise data.
• Bringing together cross-functional problem-solving and collaboration.

Drive long-term resilience, transformation and growth through an integrated and omnichannel go-to-market strategy that unlocks marketing’s full potential.