Jacob currently leads the digital marketing enterprise strategy for TIAA/Nuveen and has over two decades of experience as a global marketing leader in financial services and investment management. With expertise in leveraging data-driven insights and innovative strategies, he has successfully led campaigns that drive brand growth, customer engagement and digital transformation. Jacob has a strong passion for integrating new technologies to enhance marketing effectiveness and deliver exceptional user experiences.
Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
9:00 am
9:00 am
KEYNOTE FIRESIDE CHAT: THE FUTURE OF BRAND AND MEDIA
Orchestrating Paid, Owned, Earned and Shared Media to Maximize Business Impact
Break down silos across your marketing and agency teams to multiply the impact of your spend and create a cohesive brand presence that cuts through the noise. Take away strategies to:
- Connect paid, owned, earned and shared media to maximize your business impact.
- Align content strategy to maximize media impact and personalize messages to buyer persona.
- Balance programs and investment in B2B2C model to build brand, demand and customer expansion.
- Meet the changing media, channel and consumption habits of a wide array of cohorts.
Harness the full potential of media through an integrated and omnichannel media strategy that builds the brand, drives revenue, and multiplies business impact.