Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
12:00 pm
12:00 pm
TRACK C: INTERACTIVE SESSIONWORKSHOP 4: USING DATA TO SHRINK THE AUDIENCE BULLSEYE
Using Company, Customer, Channel, and Contextual Data to Multiply the Impact of Marketing
Learn analytical approaches to model highly targeted and accurate audiences and segments using customer engagement data from CRM, marketing systems and third-party sources to:
- Improve the business impact of paid, owned, earned, and shared media.
- Allocate more resources to relevant and in-market prospects.
- Leverage the signal value of media response in owned marketing and sales channels.
Improve the financial impact of your marketing investments by a third or more by using customer engagement data to better plan, allocate, and optimize your media.
3:30 pm
3:30 pm
FIRESIDE CHAT: GROWTH LEADERSHIP
Raising The Profile of Your Team as a Revenue-Generating Center
Elevate your team’s role as a key driver of revenue growth. This session will provide you with actionable strategies on how to:
- Directly connect your team’s role, remit and results to their impact on the revenues, profits, and the value of the customer relationship.
- Leverage technology, data, and AI to inform and enhance the quality, effectiveness, consistency, and compliance of your entire go-to market team.
- Work across product, marketing, sales, and response to improve the workflow, productivity, knowledge sharing, responsiveness and the customer experience of the revenue team.
Transform your marketing team into a recognized revenue-generating powerhouse within your organization.
