Charlie Grinnell
Co-CEO
Charlie Grinnell is the Co-CEO of RightMetric, where he helps marketing teams eliminate blind spots by surfacing external signals from audience behavior, competitor moves, and cultural shifts.
Under his leadership, RightMetric has worked with brands like Meta, Interac, Vancity, ATB, and Red Bull to provide clarity in fast-changing markets.
Charlie’s background includes roles at Red Bull, Aritzia, and Arc’teryx. In 2019, BC Business named him to its 30 Under 30 list.
He is a frequent speaker on Marketing Outsight, competitive strategy, and audience behavior.