Gregory Yates is Head of Marketing, Financial Services at Goldcast, where he leads go-to-market and experiential strategy. With over 25 years of experience, Gregory has been leading innovation in emerging marketing technologies, narrative-led brand positioning, and experiential campaigns that drive engagement, perception, and growth. He has held leadership roles at Institutional Investor, InvestingChannel, and Fox Interactive Media, leading integrated campaigns across financial services, fintech, AI, and media. He also advises emerging tech companies on PR and digital strategy. Gregory serves as a Board Director for the Financial Communications Society and is a visiting lecturer at Baruch College. He hosts two podcasts: Gold Theory, spotlighting bold business leadership, and Got Spice?, focused on lifestyle, culture and entrepreneurship.
