Leading innovation to build new capabilities across an enterprise and partnering with executive leadership teams to align marketing and communications strategies with corporate goals is the value I have delivered throughout my career. I build talented teams comprised of experts who provide best-in-class services to generate exponential growth leveraging my keen ability to create brand identity in a highly competitive industry.
During the past seven years in my role as chief marketing officer at Ameritas, I have led strategies to achieve the company’s growth agenda including:
► Doubled assets under management.
► Grew life insurance in force by 40%.
► Delivered a 50% increase in company revenue.
► Expanded customer base by 2M members nationwide.
In addition to my commitment to professional excellence as a member of the Ameritas executive leadership team, I serve on the board of directors for the Ameritas Investment Corp. and the Nebraska State Chamber of Commerce. I am an advisory board member for the business school at the University of Nebraska and a start-up accelerator, Gener8tor. In the community, I serve on the advisory board at the Lied Center for Performing Arts.
Dedicated to professional development, I earned a master of business administration and bachelor of science degrees from the University of Washington. I am frequently called upon to speak at industry conferences as a thought leader and marketing expert. And I am an active member of professional organizations, including the American Council of Life Insurers, the Association of National Advertisers, and LIMRA, where I serve on subcommittees to exchange new ideas and remain at the forefront of innovation.
AREAS OF EXPERTISE:
Executive Leadership | Insurance | Financial Services | Marketing & Communications Strategies | Trusted Advisor | Transformation | Innovation | New Product Development | Hiring, Training, & Development | Business Acumen | Strategic Planning & Vision | Team Leadership | Executive Communication & Presentations | Internal & External Communications | Public Speaking | Board Member
Day 1: Nov 3, 2022
9:30 am
9:30 am
EXCLUSIVE CMO PANEL: OPTIMIZE YOUR MARKETING STRATEGY
How to Drive Revenue By Increasing Sales Through Marketing Activities
- Build compelling structure to new ways of messaging such as mobile platforms, video and social media
- Set up key indicators for company’s growth ranging from creative influence to business strategy
- Close gaps in the conversion funnel
- Manage complexity of different business models and regulatory environments
Day 2: Nov 4, 2022
2:00 pm
2:00 pm
TRACK 2: INTELLIGENT WORKFLOWS IN FINSERVPANEL: UNLOCK THE POWER OF YOUR CLIENT DATA
How to Optimize your Marketing Return on Investment
Customers expect experiences that reflect a trusted use of their information. Achieve greater reach, return and revenue by combining data, technology and analytics. Adopt best practices to:
- Consolidate data to create a single view of your customers
- Utilize data amalgamation for client engagement and ongoing marketing campaigns
- Build a comprehensive data foundation to increase your marketing ROI
Establish intelligent banking to drive personalized experiences.
