Martina Gago

Martiña Gago is Senior Vice President at Citi Design and UX. She has over two decades of experience crafting compelling narratives to drive customer acquisition efforts. She currently leads UX content strategy and shapes voice and tone for AI-powered agents across Citi. Gago previously led content and thought leadership strategies at J.P. Morgan, following earlier editorial work as Features Editor for National Geographic magazine. She blends a journalist’s instinct for uncovering the core message with a digital marketer’s expertise to capture attention and deliver measurable results. Fluent in five languages, and a published author in the Journal of Brand Strategy, Gago frequently speaks on the evolution of AI and content strategy. At Building Blocks for Branding, she will explore modern brand strategy, demonstrating why today’s marketers must engage two critical audiences—machines and humans—and how to build lasting trust with both.