Henry (“Hank”) Detering, CFA, joined Neuberger Berman as Chief Marketing Officer and a member of the Operating Committee in New York in 2023. In this role, Hank drives Neuberger Berman’s global brand strategy, building on the firm’s reputation as a leading global asset manager by delivering a best-in-class client experience and aligning the firm’s investment capabilities with the diverse needs of its global client base. Hank leads the firm’s worldwide Marketing organization, which comprises Media Relations, Marketing Initiatives (including Digital Marketing, Multimedia, Brand & Design), Channel Marketing, Product Marketing & RFP. In his more than two decades of experience in wealth and asset management, prior to joining Neuberger Berman, Hank previously served as Chief Marketing Officer and a member of the Global Executive Board for Vontobel, in Zurich, Switzerland and, before that, he served in various roles at Lazard Asset Management, finishing as Global Head of Marketing. Hank holds an MBA from the Wharton School, an MA in International Studies from the University of Pennsylvania and a BA in Biophysical Chemistry from Dartmouth College. He is also a CFA charterholder.
Day 1: Nov 7, 2024
9:30 am
INDUSTRY EXPERT PRESENTATION: SOCIAL, SEARCH, & REPUTATION CONVERGENCE
Leveraging Cross-Channel Synergy for Exponential Reach
Drive scalable reach and deeper engagement by unifying search, social media, and reputation management. Adopt best practices to:
- Craft content that ranks in AI-driven search results and fuels social sharing.
- Align paid search, organic SEO, and hyper-local campaigns to reinforce messaging and maximize ROI.
- Integrate cross-channel analytics to measure interaction effects and dynamically guide budget distribution.
Amplify the collective impact of social, search, and reputation management to expand visibility and deliver continuous growth.
Day 2: Nov 8, 2024