I am passionate about customer experience, design thinking & technology to achieve growth. Executive experience in marketing, brand identity, product ideation, thought leadership, lead generation, demand generation, sales, management & operations. Strong skills in: team leadership (offshore and remote), customer relationship management (CRM), digital marketing, marketing strategy, Salesforce platform, social media, web development, e-commerce and mobile technology.
Day 1: Nov 3, 2022
3:35 pm
3:35 pm
TRACK 1: MARKETING ON A DIGITAL PLATFORMPANEL: THE DATA REVOLUTION
Utilize Data-Driven Marketing to Inform your Decision Making and Gain a Competitive Advantage
Companies use data-driven marketing to create personalized products, content and campaigns on social media and other channels. Optimize your marketing ROI by assembling a cross-disciplinary team and determining your data needs. Master the success factors of:
- How to base your marketing automation strategy on data
- How to employ marketing automation tools to analyze data
- How to measure the right results
Implement personalization across your websites, mobile apps and other digital experiences for a greater ROI.
Day 2: Nov 4, 2022
