Daniel Darst

Explore how modern bank brands can maintain a unified identity while adapting to different generational preferences, platforms, and cultural shifts. You will hear real-world examples, actionable insights, and lessons from a tenure in major legacy brands that I’ve helped to develop, manage, curate, and merge including:

• The Generational Landscape: A hands-on approach to understanding the five living generations, their defining traits, and how these differences shape brand perception.

• The Continuity–Change Paradox: How to signal stability and consistency in the brand while evolving and flexing messages and channels for different audiences.

• Your Story-telling Teammates: Frameworks for tailoring storytelling without diluting the core brand promise – and engaging your front-line bankers to be master storytellers.

• Data-Driven Personalization: Using analytics and AI responsibly to deliver relevance while respecting privacy and values.

Balance consistency with agility, ensuring your brand remains relevant, trusted, and future ready