Discover how leading financial services marketers are leveraging video to stand out in a crowded market. Join Allison Knightley (Marketing Director, Columbia Threadneedle Investments), and Callan Young (CMO, ON24) as they discuss the growing importance of video in the marketing mix, strategies for targeting the right audience, and the balance between short-form and long-form content.

Highlights:

• How to leverage your video content
• Actionable tips for maximizing ROI
• Choosing the right partners
• Creating engaging video content that humanizes your brand and drives results.