Vickie Sherman

Senior Vice President, Director of Integrated Marketing, Marketing & Communications

All Sessions by Vickie Sherman

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Day 1: Nov 17, 2020

Day 2: Nov 18, 2020

12:00 pm

12:00 pm


Digital & Mobile Paths to a Frictionless Customer Experience

Customers today are influenced by brands that are most relevant, convenient and immediate in the delivery of everything from products to customer service. To compete, FS professionals now have the opportunity to create individualized customer experiences while removing friction on all platforms from mobile to home to office. Let’s discuss how to developing websites, content and design must change to fit in a world where no two customers have the same preferences and expectations.

  • Mobile first design: Grasp new possibilities for more innovative website and m-commerce capabilities
  • Learn how to comply with customer privacy regulations and compliance in Financial Services
  • Build better contextual content/experiences that delight individual customers in all ‘moments’
  • Be prepared for what’s next in content, product development and IoT and 5G environments