Steve O’Brian

Steve O’Brian is Executive Vice President, Marketing at Act-On Software, where he leads the company’s global marketing organization. He brings more than 20 years of executive experience, including CEO, COO and CMO roles, and deep expertise in Lifecycle Marketing. Throughout his career, he has driven growth by building authentic, lasting connections with prospects and customers. In this session, he’ll tackle one of the toughest challenges facing the financial services industry: turning a single account into a primary relationship, with t onboarding, retention and cross-sell orchestration that makes that shift possible and the metrics that prove it’s working.