Sarah Madden

Growth Marketing & Communications Lead


All Sessions by Sarah Madden

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Day 1: Nov 6, 2025

Day 2: Nov 7, 2025

2:30 pm

PANEL DISCUSSION: DATA-DRIVEN DEMAND GENERATION

TRACK 3: DATA & AI ENABLED GO-TO-MARKET

Optimizing Engagement, Lead Nurturing, and Pipeline Growth

Boost your funnel performance by embedding data and analytics at every stage of demand generation. Develop a blueprint to:

  • Build a predictive framework to identify high-value prospects and prioritize outreach.
  • Design automated, behavior-triggered nurture streams that deepen engagement and advance leads.
  • Align sales and marketing through shared metrics and real-time dashboards to accelerate pipeline velocity.

Transform your demand generation engine into a data-fueled growth machine that delivers continuous, measurable results.