Med Yacoub is Marketing Director at Tradesk Securities. He operates as an audit-ready growth leader who balances brand and direct response, then aligns product, compliance, design, and growth so marketing drives revenue without creating downstream risk. He built Tradesk’s marketing stack from zero, instituted first-party data standards and shared taxonomies, and implemented measurement and governance that improve accountability, create a clear audit trail, and stand up to regulatory review.
His scope spans performance media, SEO, lifecycle, content education, and analytics, with an operator’s focus on CAC quality, retention, and trust. He converts channel work into enterprise outcomes leaders value, including cross-functional alignment, risk management, and repeatable growth systems. He has been featured in Forbes for high-impact solo CMO execution. Med holds a B.S. from Arizona State University and is completing a second ASU degree in Digital Audiences.
Day 1: Nov 7, 2024
9:30 am
INDUSTRY EXPERT PRESENTATION: SOCIAL, SEARCH, & REPUTATION CONVERGENCE
Leveraging Cross-Channel Synergy for Exponential Reach
Drive scalable reach and deeper engagement by unifying search, social media, and reputation management. Adopt best practices to:
- Craft content that ranks in AI-driven search results and fuels social sharing.
- Align paid search, organic SEO, and hyper-local campaigns to reinforce messaging and maximize ROI.
- Integrate cross-channel analytics to measure interaction effects and dynamically guide budget distribution.
Amplify the collective impact of social, search, and reputation management to expand visibility and deliver continuous growth.
Day 2: Nov 8, 2024
10:00 am
PANEL DISCUSSION: MEDIA IN FLUX
Navigating the Rapidly Shifting Landscape of Paid, Owned, and Earned Channels
Adapt your media strategy to today’s evolving mix of traditional, digital, and social platforms for maximum impact. Source practical tips to:
- Identify high-potential emerging channels and reallocating investment to capture early-adopter audiences without exceeding budget.
- Break down silos across paid, owned, and earned teams to deliver cohesive, cross-channel campaigns.
- Update measurement frameworks to accurately track performance across today’s fragmented, privacy-focused media ecosystem.
Optimize your brand’s ability to succeed in a transforming media environment through an agile, integrated channel strategy.
