Jessica Lyn Zall

Jessica Zall is Chief Marketing Officer at Burford Capital, where she leads the firm’s global marketing organization and marketing strategy. She is responsible for transforming marketing into an integrated commercial growth function that supports client engagement, business development and long-term business growth across the firm’s global business. Her focus is on aligning audience insights, market intelligence, data, technology and marketing execution to strengthen market leadership, deepen client relationships and drive measurable business impact. 

Jessica brings more than 20 years of experience leading marketing organizations across financial services, fintech, legal services and enterprise technology. Prior to joining Burford, she served as Chief Marketing Officer at Percent, Chief Marketing Officer at Capitolis, and Global Head of Marketing Strategy at Refinitiv, formerly Thomson Reuters Financial & Risk and now part of LSEG. Throughout her career, she has led global marketing transformations, built integrated go-to-market programs and developed growth strategies for complex, relationship-driven businesses. 

Jessica earned her MPA from the Marxe School of Public Affairs at Baruch College, and her BA from the University of New Hampshire. She serves as Co-Chair of the Fintech Marketing Community, a global network of marketing leaders across financial services, fintech and technology, and is a member of the ANA Global CMO Growth Council.