Jeff Beck is a transformative marketing leader recognized for reshaping businesses and driving breakthrough growth. As Chief Marketing Officer at CST Savings, Jeff leads a high‑performing team focused on accelerating customer acquisition, deepening engagement, and elevating CST’s brand in a highly competitive marketplace. His work is driven by a passion for AI‑powered personalization—using technology to deliver communications that spark action and deliver measurable ROI.
Prior to CST, Jeff led strategy and product development for TD Direct Investing, TD’s flagship digital businesses. Before that, he served as Chief Marketing Officer at Questrade Financial Group, where his leadership propelled the firm to industry‑leading growth and helped establish it as one of Canada’s largest online brokerages.
Jeff began his career at Air Canada, spearheading the company’s customer segmentation strategy and Aeroplan’s credit card partnership programs. He also brings a decade of senior agency experience, where he developed a deep expertise in CRM and data‑driven marketing.
Jeff holds an MBA from Concordia University in Montreal, where he also taught management strategy. He is known for championing the future of customer‑centric, AI‑enabled marketing and for helping organizations unlock new levels of growth and innovation.
