Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
12:30 pm
CASE STUDY: INTENT-DRIVEN FORECASTING
TRACK 2: MODERN MARKETING CAPABILITIES
Harnessing Search Data, AI Models and Integrated Infrastructure to Predict Business Growth
Leverage enterprise-grade data integration and AI to convert digital signals into accurate forecasts of product demand and asset inflows. You will walk away with practical advice on:
- Building a unified data infrastructure that blends on-site behavior, CRM records, and external search intent for AI modeling.
- Training forecasting models that translate search-volume shifts into early indicators of mutual-fund interest and broader market demand.
- Connecting marketing activity to revenue uplift with attribution frameworks that link intent clusters to actual inflows and business KPIs.
Transform digital marketing from click generation to growth prediction by operationalizing AI-powered intent insights across your organization.
