Eric is an AI-obsessed SEO leader with over 17 years of experience driving Search and Content Strategy for global brands including UGG, HOKA, AMEX, LG, and INVESCO. He leverages Product Management to guide his SEO and UX strategies, building actionable project roadmaps, A/B testing for large-scale websites, and experimenting with AEO/GEO performance for enterprise clients. He has been featured on The Marketing Millennials, Voices of Search, and Wix ‘SERPs Up’ podcasts, with insights about AI Search and LLMs published in Business Insider, Digiday, the Drum, and Campaign Magazine.
