Day 1: Nov 7, 2024
12:30 pm
CASE STUDY: FUTURE-PROOF BRAND DIFFERENTIATION
TRACK 1: RESILIENT BRAND
Building a Stand-Out Financial Brand with Technology, Bold Identity, and Customer-Centric Innovation
Cut through product parity and industry inertia by fusing bold branding, cross-industry inspiration, and tech-driven simplicity into a scalable growth engine. You will walk away with practical advice on:
- Leveraging technology to transform complex, slow products into experiences defined by speed, service, and simplicity.
- Crafting an unmistakable brand—visual identity, mascots, and programs—that resonates now and with tomorrow’s customers.
- Balancing AI automation with human empathy to deliver personalized engagement while sustaining a customer-centric culture.
Leave equipped to differentiate your brand today and future-proof its relevance for the next decade.
4:45 pm
PANEL DISCUSSION: ENGAGEMENT REIMAGINED
Building Modern Journeys That Convert Attention into Loyalty
Capture and grow customer attention through modern, multi-channel engagement strategies. Achieve a step-by-step action plan to:
- Design cohesive experiences that seamlessly connect digital, mobile, and in-branch touchpoints.
- Leverage real-time data and AI to deliver scalable, personalized interactions.
- Track loyalty metrics and iteratively improve journey stages to boost retention and advocacy.
Increase your impact with engagement journeys that transform customer interactions into enduring loyalty and business growth.
Day 2: Nov 8, 2024
