Bob Burch

As Chief Media Officer at Flynn, Bob leads the agency’s media strategy, planning, buying, and performance efforts across search, social, video, audio, display, and programmatic channels, ensuring every media dollar works harder and every campaign delivers measurable business results.

With more than two decades of experience, including 15 at Flynn, Bob’s expertise spans performance marketing, media measurement, audience strategy, and optimization in highly regulated industries such as financial services, insurance, legal services, and healthcare.

He has a specific strength in helping launch and scale direct-to-consumer businesses, having driven measurable growth for brands including John Hancock, MetLife, Mass Mutual, and Longbridge Financial.

Plus, he’s always working to modernize the agency’s media operations, including leveraging AI-driven tools for measurement, media buying, and performance optimization.