Angela Giombetti

Adapt your media strategy to today’s evolving mix of traditional, digital, and social platforms for maximum impact. Source practical tips to:

• Identify high-potential emerging channels and reallocating investment to capture early-adopter audiences without exceeding budget.
• Break down silos across paid, owned, and earned teams to deliver cohesive, cross-channel campaigns.
• Update measurement frameworks to accurately track performance across today’s fragmented, privacy-focused media ecosystem.

Optimize your brand’s ability to succeed in a transforming media environment through an agile, integrated channel strategy.