Lara Coleman, the Executive Director of Advertising and Content Marketing at FS Investments, presented an inspiring session at the 2024 Digital Marketing for Financial Services New York Summit. She emphasized the importance of podcasting in marketing, featuring Laura Coleman, who shared her journey from discovering podcasts to launching her own. The key challenges discussed included client outreach and compliance in content creation. The conversation covered branding, technical aspects such as hosting and recording tools, as well as success metrics like downloads and audience engagement.
What do you believe makes a podcast truly engaging for its audience?
We are excited to announce that Lara Coleman will return as a speaker for the 2025 Digital Marketing for Financial Services Canada Summit!
Lara Coleman
FS Investments
11 Feb 2025
1 min 01 secs
How does account-based marketing maximize your company's potential? Sahra Ewings presented this brilliant session at last year's Annual Digital Marketing for Financial Services New York, where she highlighted the benefits of account-based marketing...
11 Feb 2025
26 secs
What 3 features do customers look for when choosing a bank or insurance company? At last year's Annual Digital Marketing for Financial Services New York, @Sonny Supriyardi presented a brilliant session sharing 3 features that attract customers...
