How do you track and measure the success of your campaigns? Lianne Yun presented an insightful session at last year’s Annual Digital Marketing for Financial Services event in New York, where she explored how WEBSTER BANK determines its campaign metrics. How do you decide which metrics to use for your campaigns?

Don’t miss out on next year’s DMFS NY event, where the most pressing issues facing financial services marketers in 2026 will be discussed.

Join us at the 12th Annual Digital Marketing for Financial Services New York Summit in November 2025, held in New York City. Discover the latest marketing innovations in financial services, connect with industry experts, and explore cutting-edge tools like machine learning that are reshaping the future of the industry!

Be sure to register early for the Digital Marketing for Financial Services New York Summit 2025. Download the Brochure