Day 1: Nov 6, 2025
Day 2: Nov 7, 2025
9:00 am
KEYNOTE FIRESIDE CHAT:
Practical keys for using data and AI to enable your Go to Market
Learn practical ways that TIAA is are accelerating growth by infusing and embedding and analytics into their go to market. Hear best practices about ways you can use AI enabled insights and intelligence (from blu) to
- Target much more specific audiences with first party data signals, third party augmentation data, targeted media and persona based content
- Orchestrate paid, owned, earned and shared media into highly coordinated campaigns
- Create feedback loops
- Take the time, cost and complexity out of targeting and personalizing your go to market programs on an account, persona and individual level at scale.
Learn how to AI and advanced analytics can help you execute a connected media strategy that harnesses the full potential of your media investments to build the brand, drive revenue, and multiply business impact
