Paul Bell is the President at 33Across, a technology company that applies machine learning and addressability to segment data and activate campaigns across digital channels. In his role, he is responsible for driving the company’s growth and market strategy while overseeing the data and identity business. Paul joined 33Across as Chief Revenue Officer (CRO) in 2015, and has over 20 years of extensive experience in data and digital media.
Day 1: Nov 6, 2025
Day 2: Nov 7, 2025
2:30 pm
PANEL DISCUSSION: DATA-DRIVEN DEMAND GENERATION
TRACK 3: DATA & AI ENABLED GO-TO-MARKET
Optimizing Engagement, Lead Nurturing, and Pipeline Growth
Boost your funnel performance by embedding data and analytics at every stage of demand generation. Develop a blueprint to:
- Build a predictive framework to identify high-value prospects and prioritize outreach.
- Design automated, behavior-triggered nurture streams that deepen engagement and advance leads.
- Align sales and marketing through shared metrics and real-time dashboards to accelerate pipeline velocity.
Transform your demand generation engine into a data-fueled growth machine that delivers continuous, measurable results.
