Med Yacoub is Marketing Director at Tradesk Securities. He operates as an audit-ready growth leader who balances brand and direct response, then aligns product, compliance, design, and growth so marketing drives revenue without creating downstream risk. He built Tradesk’s marketing stack from zero, instituted first-party data standards and shared taxonomies, and implemented measurement and governance that improve accountability, create a clear audit trail, and stand up to regulatory review.
His scope spans performance media, SEO, lifecycle, content education, and analytics, with an operator’s focus on CAC quality, retention, and trust. He converts channel work into enterprise outcomes leaders value, including cross-functional alignment, risk management, and repeatable growth systems. He has been featured in Forbes for high-impact solo CMO execution. Med holds a B.S. from Arizona State University and is completing a second ASU degree in Digital Audiences.
Day 1: Nov 6, 2025
9:30 am
KEYNOTE PANEL DISCUSSION: CMO INSIGHTS
Leading Systemic Change, Scaling Trust and Driving Enterprise Growth
Hear C-suite marketing leaders reveal how they position marketing as a catalyst for enterprise-wide growth while navigating economic uncertainty, accelerating brand purpose, and building organizational resilience.
You will walk away with actionable strategies on:
- Championing systemic change—aligning culture, data, and cross-functional collaboration to embed marketing at the heart of business strategy.
- Scaling trust and relevance—combining purpose-driven storytelling with robust governance to deepen stakeholder confidence across volatile markets.
- Strengthening risk resilience—turning uncertainty into opportunity through scenario planning, agile decision frameworks, and proactive reputation management.
Gain the leadership insights needed to elevate marketing as a growth engine and guide your organization confidently through change.
Day 2: Nov 7, 2025
10:00 am
PANEL DISCUSSION: MEDIA IN FLUX
Navigating the Rapidly Shifting Landscape of Paid, Owned, and Earned Channels
Adapt your media strategy to today’s evolving mix of traditional, digital, and social platforms for maximum impact. Source practical tips to:
- Identify high-potential emerging channels and reallocating investment to capture early-adopter audiences without exceeding budget.
- Break down silos across paid, owned, and earned teams to deliver cohesive, cross-channel campaigns.
- Update measurement frameworks to accurately track performance across today’s fragmented, privacy-focused media ecosystem.
Optimize your brand’s ability to succeed in a transforming media environment through an agile, integrated channel strategy.
