Arthur Silva

A PROVEN DIGITAL & STRATEGIC MARKETING LEADER
■ Versatile customer-focused leader with 20+ years of experience developing and implementing world class product, industry segment, solutions and digital marketing strategies and brands.
■ Possesses a natural ability to anticipate and align marketing strategies with customer needs, differentiate offers, deliver a unique digital customer experience, drive brand preference, and ultimately forge lasting customer relationships that drive repeatable growth and opportunity.
■ Leverages exceptional leadership, innovation and problem-solving skills to drive a focused team effort with open communication, collaboration, creativity, commitment, strong team empowerment, and accountability to achieve goals.

SKILLS & EXPERTISE
Vision, Organization, Leadership, Strategic Marketing, Product Marketing, Solution Marketing, Industry Segment Marketing, Content Marketing, Creative Direction, Brand Strategy, Digital Strategy, Digital Marketing, Relationship Building and Collaboration, Training, Coaching, Mentoring, Corporate Marketing, Software Marketing, Services Marketing, SaaS Marketing, New Product Launch, Product Positioning, Competitive Analysis, Value Proposition, Targeting and Segmentation, Market Research, Buyer Journeys, Buyer Personas, Customer Experience Strategy, Brand Strategy, Integrated Demand Generation Campaigns, Digital and Search Marketing, Leadership, General Management, Public Speaking, Change Management, Budget Management, Leading Cross-Functional Teams, Coaching and Team-Building, Process and System Development, Offline and Online Advertising, Branding and Identity, Video Marketing, Mobile Marketing, Email and Direct Marketing, Social Media, and Marketing Automation, Agile, Sales and Marketing Technology.

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