Nasser Sahlool is Senior VP of Strategy at DAC. Nasser leads a global team of award-winning strategists and researchers whose job is to design and implement high-performing international programs that connect and drive brand and revenue. Nasser is a frequent speaker, having presented at such digital forums as Cannes Lions, Ad Age Brand Summit, and Google Engage.
Day 1: Nov 7, 2024
10:30 am
INDUSTRY EXPERT PRESENTATION: INTEGRATED MARKETING ECOSYSTEM
Harnessing Unified Data, Platforms, and GenAI for Growth
Break down silos and unlock faster, smarter marketing with an integrated, AI-ready ecosystem. Develop a blueprint to:
- Unify customer data and martech platforms into one compliant, insight-rich foundation.
- Deploy GenAI for automated content creation, dynamic segmentation, and real-time campaign optimization.
- Align teams and tools through governance strategies that accelerate speed-to-market and maximize ROI across every channel.
Transform fragmented systems into a cohesive growth engine that drives measurable revenue and deeper customer engagement.
Day 2: Nov 8, 2024
