Vickie Sherman

CMOs often struggle to showcase marketing’s value, align brand and sales enablement, and secure a participatory seat at strategic tables. This session reveals a pragmatic framework to overcome those headwinds and amplify marketing’s voice enterprise-wide. You will walk away with actionable strategies on:

• Building credibility with business heads and C-suite leaders through data-backed wins and aligned KPIs.

• Applying outward-facing marketing and communications skills internally to shape perception and drive collaboration.

• Securing invitations to critical strategy discussions by demonstrating proactive insight and cross-functional impact.

Position yourself and your team as indispensable growth partners who shape, rather than follow, enterprise strategy.