Rajeesh Ramachandran of TD Bank & Michael Smith, Epsilon discussed how TD Bank has revolutionized customer engagement through a multi-year personalization strategy and first-hand stories from their personalization journeys. Learn key insights on building a data-driven approach that transforms customer interactions across digital and in-branch channels. Discover the principles, technologies, and strategies that helped TD Bank create more meaningful, personalized banking experiences.
Key Highlights:
– Personalization principles
– Data and technology implementation
– Customer-centric marketing approach
– Scaling personalization across channels
#banking #personalization #financialmarketing #digitalmarketingstrategy
01 May 2025
41min 54sec
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