Thanh is a technology-driven leader with experience transforming marketing strategies in the financial services sector. At Kaltura, he partners with financial service organizations to drive growth and achieve strategic outcomes through the adoption of emerging industry trends. Over the past decade, Thanh has helped financial services reimagine traditional approaches, developing impactful technology strategies that keep pace with the evolving role of video in marketing. Outside of work, he enjoys exploring the outdoors and creating new memories traveling with his wife and two girls—when he’s not busy getting his hair brushed or nails painted, proudly living the girl dad life.
Day 1: Nov 6, 2025
9:30 am
INDUSTRY EXPERT PRESENTATION: SOCIAL, SEARCH, & REPUTATION CONVERGENCE
Leveraging Cross-Channel Synergy for Exponential Reach
Drive scalable reach and deeper engagement by unifying search, social media, and reputation management. Adopt best practices to:
- Craft content that ranks in AI-driven search results and fuels social sharing.
- Align paid search, organic SEO, and hyper-local campaigns to reinforce messaging and maximize ROI.
- Integrate cross-channel analytics to measure interaction effects and dynamically guide budget distribution.
Amplify the collective impact of social, search, and reputation management to expand visibility and deliver continuous growth.
Day 2: Nov 7, 2025
