New York City, NY

Wednesday, November 1 &
Thursday, November 2, 2023

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Terry Reilly

Head of Digital Marketing for Financial Services

Terry Reilly focuses on driving growth for Financial Services, Insurance and Asset & Wealth management companies at TCS. He is passionate about developing and guiding Financial Services companies to build and execute award winning digital marketing organisations. He works with businesses at different stages of their digital experience journey to simplify goals and provide marketing and communications solutions. About 6 years ago he was exposed to digital accessibility and now sees an opportunity to merge design, technology, and data together to meet customer expectations.

Terry lives in Ireland with his wife and three kids and enjoys coaching high-performance sports teams in his spare time.

Contact Info: [email protected]

All Sessions by Terry Reilly

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Day 1: Nov 3, 2022

11:35 am

11:35 am

TRACK 1: CUSTOMER CENTRIC MARKETING

INDUSTRY EXPERT: TATA CONSULTANCY SERVICES

Why CMOs should focus on Accessibility to improve Customer Experience, Generate Value and gain Competitive Advantage

Worldwide, 1 billion differently abled people are holding $1.2 trillion in annual disposable income. This is today’s human rights movement; Digital Accessibility is helping them to live an independent life in a digital age.
Often seen as a step which delays go to market plans, it is on the contrary a misunderstood value add that delivers increased market penetration, increases SEO metrics, referrals and ensures customer centric marketing. For CMOs, it is a chance to target the most underserved market and show the way toward new levels of growth, market credibility, and trust.
With a market size in the US alone estimated to be worth $26-$31 billion by 2024, 97.4% of website home pages have accessibility issues. Make your digital properties accessible to reap the advantages of a large unexplored market. Create a blueprint to:
  • Gain trust and showcase that you are truly invested in Diversity and Inclusion
  • Gain a competitive advantage and more business
Often seen as a step which delays go to market plans, it is on the contrary a misunderstood value add that delivers increased market penetration, increases SEO metrics, referrals and ensures customer centric marketing. For CMOs, it is a chance to target the most underserved market and show the way toward new levels of growth, market credibility, and trust.

Day 2: Nov 4, 2022