Sahra Ewings is the Director of Marketing for AirPlus International, a global handler of business travel payments covering corporate travel management. It is a subsidiary of Lufthansa Group. Sahra specializes in growth marketing, crisis communication, B2B marketing and everything related to growth marketing.
Day 1: Nov 3, 2022
Day 2: Nov 4, 2022
12:30 pm
12:30 pm
TRACK 2: DATA & DIGITAL PERFORMANCEACCOUNT BASED MARKETING – WHY, WHAT, HOW, AND SO WHAT?
Does ABM work for the financial industry? How to align Marketing and Sales for success.
Digital marketers in financial services enjoy precise audience targeting, real-time analytics, and efficient automation. Expanded market reach, improved ROI assessment, and elevated engagement through interactive content are additional advantages. This empowers professionals to navigate the evolving landscape, achieve high conversions, and foster lasting customer relationships. Take away specific solutions to:
- Gain insights into the rationale behind Account Based Marketing (ABM) and its application in the financial sector.
- Discover the effectiveness of ABM tailored to the unique needs of the financial industry.
- Learn how to seamlessly align Marketing and Sales strategies to achieve remarkable outcomes in ABM implementation.
Leave this session with new tactics for a more streamline sales and marketing strategy, led by data
4:20 pm
4:20 pm
FUTURE POWER PANEL: FAIL FAST - SUCCEED QUICKER FOR TRANSFORMATION IMPACT
How to Find the Right Balance Between Speed, Continuity, and Change for Your Financial Services Organization
Digital transformation is a journey, not a destination. Leading digital transformation is about securing buy-in from senior stakeholders, choosing the right software and driving down costs within your organisation. Whether through a lack of understanding of the benefits of going digital or sometimes out of personal concerns, all projects meet some opposition in the drive to digital marketing transformation. Find out what success looks like for your business, within a digital journey and how to avoid the failures and missed opportunities that are all too common within digital transformation strategies. Putting the best roadmap in place. Build your own blueprint to:
- Embrace greater integration and complexity without compromising short term growth
- Maintain a lead on local and global financial global regulation and standards
- Balancing the best new tech approaches and old-school channel expertise
Finding your best approaches to faster acceleration of cost reduction and restructuring
