Stephen Diorio is an established authority in commercial transformation, go-to-market strategy, and Revenue Operations. Mr. Diorio works at the leading minds in the science of growth as Managing Director of the Revenue Enablement Institute, a Senior Fellow at the Wharton AI Initiative, and Senior Fellow of the Marketing Accountability Standards Board (MASB). Over the last 30 years, Mr. Diorio has helped over 100 leading brands – including: Armstrong, American Express, DuPont, IBM, Janus, Mack Trucks, Morgan Stanley, PwC, Ricoh, Salesforce, SunTrust Bank, Staples, UPS, and US Bank – to reengineer their commercial strategies, systems, and operations to accelerate growth and become more data-driven, digital, and accountable. He is widely published, having authored over 30 research papers and books that connect growth investment to firm value including: Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth (Wiley, 2022)”, “Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill, 2002)”.
Day 1: Nov 6, 2025
8:45 am
OPENING REMARKS FROM THE CHAIRPERSON
9:30 am
KEYNOTE PANEL DISCUSSION: CMO INSIGHTS
Leading Systemic Change, Scaling Trust and Driving Enterprise Growth
Hear C-suite marketing leaders reveal how they position marketing as a catalyst for enterprise-wide growth while navigating economic uncertainty, accelerating brand purpose, and building organizational resilience.
You will walk away with actionable strategies on:
- Championing systemic change—aligning culture, data, and cross-functional collaboration to embed marketing at the heart of business strategy.
- Scaling trust and relevance—combining purpose-driven storytelling with robust governance to deepen stakeholder confidence across volatile markets.
- Strengthening risk resilience—turning uncertainty into opportunity through scenario planning, agile decision frameworks, and proactive reputation management.
Gain the leadership insights needed to elevate marketing as a growth engine and guide your organization confidently through change.
5:30 pm
KEYNOTE FIRESIDE CHAT: TRANSFORMING PURPOSE-BASED BRANDS
3 Insights for Legacy Financial Institutions
Modernize your brand identity and amplify its purpose to create campaigns that resonate emotionally and drive measurable impact. Master the success factors to:
- Combine data-driven insights with emotional storytelling to craft breakthrough campaigns that drive engagement and conversion.
- Develop a roadmap to evolve your brand identity, honoring your heritage and core values while embracing modern relevance.
- Reframe setbacks as strategic learning moments, using failures to refine your purpose and strengthen stakeholder buy-in.
Advance your organization’s ability to honor its legacy while embracing innovation to create a purpose-driven brand that thrives in today’s dynamic market.
Day 2: Nov 7, 2025
