Srini Nallasivan

Executive Vice President, Chief AI and Analytics Officer

Srini Nallasivan is the Executive Vice President, Chief AI and Analytics Officer at U.S. Bank, where he is revolutionizing the way the bank uses artificial intelligence (AI) to drive business growth. In this role, he leads a team of data scientists and engineers who are building and scaling AI, marketing and analytics capabilities across the enterprise.
Srini brings a wealth of experience in the data and analytics space over last two decades, having worked at AIG and Bank of America. He has a proven track record of leveraging insights to enhance strategy, transform businesses, and drive growth. At U.S. Bank, he has built and scaled the bank’s enterprise analytics and AI/ML team, creating a market-competitive advantage through the power of advanced analytics and AI.
Under Srini’s leadership, U.S. Bank has seen significant growth and innovation in the field of AI and analytics. He has advised the bank’s leadership team on customer growth, digital strategy, and marketing, helping to position the business for immediate and long-term success. His work has had a direct impact on the bank’s bottom line, driving revenue and profitability growth. Srini is also a highly innovative thinker, with six U.S. patents in artificial intelligence and wearable sensors. He is a board member on Acxiom’s Customer Advisory Board and is actively involved in the Charlotte community, serving on numerous non-profit teams and boards.
Srini’s achievements are a testament to his vision, leadership, and expertise in the field of AI and analytics. He is a true pioneer in the industry, and his work at U.S. Bank is helping to shape the future of banking and financial services.

All Sessions by Srini Nallasivan

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Day 1: Nov 3, 2022

11:15 am

11:15 am


Winning Formulas Harnessing New MarTech Tools from Data to Marketing Platforms

Incumbent banks face challenges in their transformation to digital-first banks, such as legacy technology, culture, and regulation. They can address these challenges by migrating to new digital platforms, establishing digital brands, or partnering with fintechs. The best approach will depend on the bank’s size, culture, and regulatory environment. Secure your blueprint to:

  • Understanding the types and capabilities of marketing platforms in an omnichannel backdrop
  • Data silos that prevent a holistic view of the customer and proper analysis
  • Why existing systems and decisions which don’t always produce actionable insights
  • Building a strong marketing analytics and first-party data backbone as digital finance marketing leader’s most valued asset
  • Bigger, bolder leadership: navigating tough economic times and our outlook

How embrace the new digital transformation tech stacks and tools

Day 2: Nov 4, 2022