Sonny is a seasoned professional and has led Pricing and Data Analytics projects in Asia, Europe and North America. He returned to Indonesia in July 2019 after 20 years of living and working in the United Kingdom. Currently at Maybank Indonesia, he leads and manages a team of data scientists, market researchers and pricing specialists, that converts data into information can be used by the bank to better serve its customers.
Day 1: Nov 3, 2022
5:30 pm
5:30 pm
SPECIAL ASIA FOCUS KEYNOTE: HUMANIZING FINANCIAL SERVICES
How Financial Services in Asia are Investing in New Digital Strategies Which Attract Customers and Empower Marketing Teams
Maybank, one of Southeast Asia’s largest and most prominent banks pre-tax profits rose by 45% in the first quarter of this year. Part of this success was due to the return of purchasing power post-COVID but also being ready to attract and retain customers with new product launches, strategic pricing and incentivizing desired client behavior to adapt to the digital banking landscape and the competition it brings. Find out how US digital marketers can learn to grab opportunities and overcome challenges. Learn new skills in financial services marketing:
- What does the new post-COVID customer want from their bank and financial services?
- Implementing dynamic products, services and prices across the entire customer portfolio, not just individual products, for revenue growth
- Implications for digital marketing teams and data analytics
Innovations in the way digital marketers connect, communicate and engage with customers
Day 2: Nov 4, 2022
