Shane Closser is the Head of Industry/General Manager for Financial Services & Insurance at Yext. He leads our financial services business segment, including strategy, product, GTM partnerships. Shane is a published author and award-winning speaker; his research has been recognized by leading advisor firms (ex. Forrester and Gartner) and top software vendors (ex. Adobe, Oracle, Microsoft, etc.).
With over 18 years of experience in Financial Services and High Tech, Shane specializes in business strategy, marketing performance, and platform strategy. Before joining Yext, Shane was the Global Managing Director at Accenture where he led marketing platforms, marketing operations, and strategy.
Day 1: Nov 3, 2022
12:15 pm
12:15 pm
GAMECHANGERS PANEL: EMBRACING GENERATIVE AI
Personalization, Content Creation, Customer Engagement
ChatGPT has over 100 million users and rising. However, the wider applications of AI continues to develop at a rapid pace with the sudden emergence AI digital transformation tools: creating data, imagery, audio and abundant content. How can you fulfill the promise of this revolution to boost analytics and decision-making abilities along with creativity. Let’s take a confident step to fundamentally change the way financial services reach consumers. Find the right path for your organization by:
- Harnessing disruptive AI amongst a raft of marketing tools for enhanced engagement
- Using AI to uncover insights and patterns in customer data
- Understanding where AI meets and connects with data, compliance and regulation
- Creating better digital campaigns with super-personalized content
Unlocking the potential of intuitive disruptive technologies to drive growth and efficiencies
Day 2: Nov 4, 2022
