Sreekant Lanka

Senior Vice President, Digital Solutions

Sreekant Lanka is the Senior Vice President, Digital Solutions at iQuanti, where he leads cross-media and omnichannel solutions. Sreekant is a seasoned executive with leadership experience in different functional areas with Fortune 500 companies. Previously, Sreekant headed the Programmatic Account Strategy for Google (India) and has led financial strategy and campaign operations for large global advertisers. Passionate about developing and nurturing talent, Sreekant teaches courses in sales & marketing at leading business schools and is a widely recognized speaker, having served as a TEDx speaker and a panelist on Talks at Google. With an MBA from INSEAD, France, he advises early-stage start-ups across different sectors.

All Sessions by Sreekant Lanka

Printer Friendly See 2023 Full Agenda

Day 1: Nov 3, 2022

11:45 am

11:45 am

INDUSTRY EXPERT: GROWTH THROUGH ACQUISITION

Winning Strategies for Acquisition In Banking and Financial Services.

A multi-channel, holistic approach is a must in today’s digital age. As teams and channels have been segmented, financial marketers are forced to find synergies on how paid and organic search can work together in order to maximize the overall digital shelf space. Hear what it means to:

  • Develop a cohesive search strategy.
  • Understand the roles of the channels and how they can complement each other.
  • Ultimately some key factors and ways to deliver a connected search program.

Join us today on this hot topic that leads discussions around integrated search

Day 2: Nov 4, 2022