Speaker: Sreekant Lanka
Designation: SVP Digital Solutions, iQuanti
Email: [email protected]
Sreekant Lanka is the Senior Vice President, Digital Solutions at iQuanti, where he leads cross-media and omnichannel solutions. Sreekant is a seasoned executive with leadership experience in different functional areas with Fortune 500 companies.
Previously, he headed the Programmatic Account Strategy for Google (India) and has led financial strategy and campaign operations for large global advertisers.
Passionate about developing and nurturing talent, Sreekant teaches courses in sales & marketing at leading business schools and is a widely recognized speaker, having served as a TEDx speaker and a panelist on Talks at Google. With an MBA from INSEAD, France, he advises early-stage start-ups across different sectors.
Day 1: Nov 3, 2022
Day 2: Nov 4, 2022
11:35 amTRACK 2: MARKETING ON A DIGITAL PLATFORM
EMERGING PLATFORM TRENDS FOR FINANCIAL SERVICES
- Gathering insights on how user behavior and digital engagement evolved over the past few years
- Understanding trends on key platforms, measurement, and emerging media with a performance marketing lens
- How should marketers pivot for 2023, given macro-economic headwinds