Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
12:30 pm
CASE STUDY: THE POWER OF THE UNSCALABLE
TRACK 1: RESILIENT BRAND
Balancing High-Touch Impact with Scalable Efficiency
Break free from “automate everything” thinking and discover how bespoke, relationship-driven tactics can drive unmatched trust, loyalty, and differentiation in financial services. You will walk away with actionable strategies on:
- Identifying moments in the customer journey where hyper-personalized outreach delivers outsized ROI compared to automated campaigns.
- Designing unscalable experiences—concierge onboarding, custom content, surprise-and-delight touchpoints—that deepen emotional connections.
- Integrating high-touch initiatives with automated programs to create a balanced marketing mix that maximizes both efficiency and human impact.
Leave with a refreshed perspective on when to scale, when not to, and how unscalable moments can make your brand unforgettable.
