Samantha is a Digital Strategist with 14+ years of experience guiding digital transformation for brands of all sizes and verticals. A former educator, her strength is in great communication and empowering client marketers to leverage their Marketing Technology to optimize customer journeys through personalization and analytics measurement.
She has worked with clients like American Family Insurance, BCU, Ohio National Financial Services (now Constellation), and MGIC. Sam is a multi-year Sitecore Strategy MVP and focuses on developing custom strategic roadmaps to help clients achieve their digital goals from martech selection, through implementation, to change management and team enablement.
Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
