Sam is a Digital Strategist with 15+ years of experience guiding digital transformation for brands of all sizes and verticals. A former educator, her strength is in utilizing great communication to empower our client’s teams, helping them leverage their Marketing Technology to optimize customer journeys through personalization and analytics measurement. Sam focuses on developing custom strategic roadmaps to help clients modernize their marketing and content operations.
Day 1: Nov 6, 2025
2:30 pm
INDUSTRY EXPERT PRESENTATION: Shaping What’s Next
How AI and Composable Tech Unlock Creativity and Strategy
Financial services marketers are entering a new era where AI and composable SaaS technologies are reshaping how work gets done. Done well, this shift goes beyond efficiency — it frees teams from repetitive tasks and enables more focus on creativity, strategy, and building meaningful customer experiences.
This session will explore how accelerators and AI-driven tools make it possible to launch faster, adapt to change, and stay compliant without sacrificing quality. Attendees will gain practical insights into harnessing modern digital frameworks to reimagine marketing’s role and unlock new opportunities for innovation in financial services.
Day 2: Nov 7, 2025
