Rashim Parmar is a seasoned technology leader in Data, Cloud, and Analytics with a proven track record of driving growth and innovation. As Senior Manager, Software Engineering at Discover, he specializes in Advertising Technology, Marketing Technology, and data-driven identity platforms. Rashim has led the modernization of marketing ecosystems, including server-side conversion APIs, clean room integrations, and unified data infrastructure—enabling real-time attribution and privacy-safe solutions.
With multiple publications in Fintech, he has built cloud-native data platforms processing events in near real time to optimize campaign performance and deliver measurable ROI. Recognized for aligning data innovation with compliance and business impact, Rashim is helping shape the future of privacy-first advertising.
