Rashim Parmar is a seasoned technology leader in Data, Cloud, and Analytics with a proven track record of driving growth and innovation. As Senior Manager, Software Engineering at Discover, he specializes in Advertising Technology, Marketing Technology, and data-driven identity platforms. Rashim has led the modernization of marketing ecosystems, including server-side conversion APIs, clean room integrations, and unified data infrastructure—enabling real-time attribution and privacy-safe solutions.
With multiple publications in Fintech, he has built cloud-native data platforms processing events in near real time to optimize campaign performance and deliver measurable ROI. Recognized for aligning data innovation with compliance and business impact, Rashim is helping shape the future of privacy-first advertising.
Day 1: Nov 6, 2025
Day 2: Nov 7, 2025
2:30 pm
PANEL DISCUSSION: MARKETING IMPACT MEASUREMENT
Linking Attribution, ROI, and Zero-Party Data to Clear Business Outcomes
Prove marketing’s value by combining advanced attribution models, ROI frameworks, and zero-party data insights. Source practical tips to:
- Design multi-touch attribution models that accurately reflect credit across complex customer journeys.
- Integrate zero-party data into your measurement strategy to enhance personalization and attribution accuracy.
- Present ROI-driven narratives and dashboards that link marketing activities directly to revenue, retention, and growth metrics.
Achieve measurable business outcomes from every marketing initiative to build trust and secure continued investment from executive stakeholders.
